Why I went to Coachella and didn’t take any photos.

I knew that taking content on my trip wasn’t going to be a by-product of the experience, but a central part of it.

I’d seen all the Coachella snaps before; the iconic Ferris wheel, the rainbow cylinder thing … and I was ready for my own pictures.

It wasn’t until I was actually inside the festival gates, that I had my ~ enlightenment ~ (yes, I hate that term too).

I quickly realized that it wasn’t going to be possible to document my experience here without sacrificing the experience itself.

Of course, I had expected that the festival was going to be a content frenzy. But seeing the ‘behind the scenes’ of it all first-hand was something totally different.

@oldloserinbrooklyn My quick analysis on the shift of Coachella culture / fashion #coachella #analysis #fashion #revolve # coachella2022 ♬ You – Petit Biscuit

I heard one TikToker refer to Coachella as a ‘content farm’ and it really did feel like that.

At each stage, phones would be out in full force, recording most of the artist’s sets.

On the grounds, there were bunches of people and influencers getting together, to take the perfect picture for the ‘gram. It all seemed so manufactured and I just knew they were going to spend the rest of the day flicking through the photos trying to find the right one, then choosing the right filter, the right caption.

I thought, what was the point of me taking the same photo as everyone else, in front of the same thing – just to show people back home that I was at Coachella and I was having fun?

It would only be the illusion of fun, anyway. Because once you’re in that ‘content mindset’, it’s impossible to focus on actually having fun. At least it’s like that for me.

You begin to just see everything through a photo-opportunity lens.

It’s not real and it becomes about other people, not yourself.

So I decided I wasn’t going to post anything from Coachella. I was totally happy with everyone else taking and posting the content they wanted though. If that’s important to them and how they want to experience the festival, then more power to them. I’m just not that talented at multi-tasking.

While you’re here, listen to The Spill, Mamamia’s entertainment podcast. Post continues after audio.

I knew that if I wanted to have that Coachella experience I had spent so long looking forward to, I had to put away my phone.

What ensued was one of the most hectic weekends of my life. The artists I saw, the activities we did and the new friendships were all incredible. The journeys home, the house we stayed in, the late-night snacks and swims were too.

I love knowing that there are memories from that festival that only exist in the minds of those I made them with.

Feature Image: Supplied / Mamamia.

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