Ashley Arbon, the proprietor of Whiskey Wagon Merch, has been embracing Western-inspired vogue since her childhood days of going to the rodeo in her purple Roper boots. Coupled together with her love of rock ‘n roll, Arbon has curated a model that’s uniquely hers, providing buyers an eclectic but well-blended choice of classic clothes.
Arbon entered the classic reselling world again in 2014 as a approach for her to promote items from her personal closet she now not had use for. Within the years since Arbon has grown her model considerably, now working a web based retailer and sustaining racks at Present Pony Classic and Eclectic CO.
After leaving her workplace job in early 2020 with plans to start promoting in a storefront, the pandemic hit, leaving Arbon with few choices. In consequence, Arbon participated in over 100 outside classic pop-ups all through 2020, throughout which she shaped connections together with her clients and fellow resellers.
“It simply created that group for me that I by no means had. I’d not be the place I’m and nonetheless doing what I’m doing with out the group I’ve discovered from having a shared love of classic clothes. Lots of them have turn out to be like household for me,” Arbon stated.
Roper grew up in Utah, often thrifting and going to storage gross sales together with her grandparents. She grew to become fascinated about classic vogue in center college after wanting via her grandparents’ picture albums from the Nineteen Forties.
“I used to be at all times fascinated with previous issues — the tales behind them, the individuals who owned them earlier than me,” Arbon stated.
By means of Whiskey Wagon Merch, Arbon has been capable of share her ardour for classic clothes with others, particularly at classic marketplaces.
“Promoting on-line is cool, however promoting in particular person and simply seeing the joy folks have is irreplaceable. It’s stunning to me to see these items that have already got this unknown historical past are making new recollections with new folks and turning into a part of somebody’s life,” Arbon stated.
Arbon’s model is the fruits of her love for the Southwest, made up of items that blend eras of vogue in an eloquently intentional method. She sources clothes for Whiskey Wagon Merch from thrift shops, property gross sales, vintage retailers and her personal closet, gravitating in the direction of standout items that make a press release.
A Seventies prairie-style promenade gown, which Arbon famous as her favourite piece she has ever discovered, is an ideal reflection of the model’s general aesthetic. Whiskey Wagon Merch undoubtedly pays homage to Colorado vogue, with patterns, colours and textures harking back to the Rocky Mountains and desert scapes.
“I’ve at all times had a love for the desert — the colours, the fashion, the historical past. Music, particularly previous nation and rock n’ roll, has additionally at all times been an enormous a part of my life. So all of that simply type of comes collectively on this bizarre fusion of rustic rise up,” Arbon stated.
Arbon’s proudest second was earlier this yr when she was capable of showcase her model on a big scale. For the runway of an area classic vogue present, Arbon created 13 appears to symbolize Whiskey Wagon Merch, paying tribute to the ornate fashions of her favourite eras.
“My imaginative and prescient was to refresh the psychedelic 60s and pay homage to their unique inspiration generally known as L’Artwork Nouveau from the late 1800s because it was a way to revive and specific the vibrancy of metropolis life. I’ve at all times been fascinated with the dynamic degree of aesthetics in utility that they delivered to life in every of those eras as a result of all the pieces was so ornate and delightful,” Arbon stated.
Preservation and slow-fashion practices are additionally a serious driving drive behind Whiskey Wagon Merch. Stopping textile waste in an effort to make sure a greater atmosphere for future generations is an unwavering motivation for Arbon.
“Not solely do I’ve a ardour for locating items and embracing their historical past, however I additionally love realizing that it isn’t contributing to the waste created by clothes. Classic isn’t only a development, it’s a life-style. It’s the important thing that leads folks down that extra sustainable path of self-expression. That’s what I really like about it,” Arbon stated.
Though Arbon is most targeted on being current in her present endeavors with Whiskey Wagon Merch, her objectives for the way forward for the model all embody a sentiment of accelerating accessibility.
She famous her personal expertise with some classic clothes not becoming her correctly and hopes to start stitching her personal items which can be impressed by classic kinds however are wearable for modern-day ladies of all physique varieties.
Furthermore, although she makes nearly all of her gross sales from her in-person racks and occasions, Arbon plans to broaden the model’s on-line availability, placing extra items on the market on Instagram and her on-line store.
“We’re fortunate in Denver. It’s turning into a hub for classic retailers. However I need to make [vintage] extra obtainable to individuals who don’t have that type of entry,” Arbon stated.