In a country where a large part of the population is employed in the textile sector, it could be a strange question. But it’s worth asking. Do we make too many clothes, do we buy too much and throw away too much?
According to the IndiaSpend report, more than a million tons of textiles are thrown away in India every year. This report is one of many others that argue that fast fashion harms the environment by creating a false sense of demand for the next and latest fresh look, a concept that is constantly changing. But what does the term ‘fast fashion’ really mean? Let’s find out.
India is one of the world’s largest fast fashion manufacturing centers, and its own demand for fashion is also growing. In this context, it is important to understand the concerns involved.
But first, what exactly is fast fashion? The year before, the fashion industry had two seasons. Manufacturers and designers have released new collections for each season. But in 2000, some international brands introduced about 52 micro seasons a year. Almost every week there were new launches, flooding the markets with more and more modern fabrics. It was called fast fashion.
According to the Institute of Corporate Finance, the term fast fashion refers to fast-produced and spent fashion products that are manufactured to meet rapidly changing trends. In part, this is a sales technique, the rapid speed of which gives organizations that use it a competitive advantage.
Fast fashion requires clothing to move quickly from fashion ramps into the hands of consumers in an attempt to take advantage of the latest trend. The average consumer leaves happy because fast fashion allows them to buy a hot new look at an affordable price.
Not to mention, the rise of fast fashion reflects the success we have had in devising cheaper and faster production processes and delivery methods. It also reflects an increase in the purchasing power of consumers, especially among young people.
And when the trend changes so quickly and your wardrobe fills up quickly, what happens to clothes that are considered demobilized today? Discard them in the end.
Fast fashion ultimately results in a huge increase in waste. Also, remember that these clothes are transported around the world before they reach you. The result is increased carbon dioxide emissions.
The fashion industry produces about 53 million tons of fiber each year, 70% of which ends up in landfills. While you are in India, over one a million tons of textiles are discarded every year.
So what can you, as a consumer, do? Simple solutions are the answer. You can easily buy smaller clothes. You can extend the life of your current clothes by not falling in love with the latest hot trend. In some countries, where the practice is prevalent, you can go frugal shopping. And last but not least, you can recycle your old clothes.