The wild arrival of digital fashion

In the metaverse, you can theoretically take any shape or form you want. You can be shapeless, transparent, invisible. To become a little silly and metaphysical means that fashion will soon evolve beyond the mere external expression of our inner selves and instead become a truer manifestation, as Kim puts it, of “what your soul is.”

“Some people can identify as a blue square,” says Kim. “Some people can identify themselves as a telephone pole. And that sounds really crazy and silly, and it might offend a lot of people, but just think about what that means. It’s not that these people actually think they’re the phone pillar in the physical world. But for whatever reason, as art, they would like to express themselves that way, because that says something about them. ” In other words: the shape you choose to take in the metaverse serves the same purpose as the clothes you wear in the real world – the avatar itself is fashion.

Gucci x Superplastic NFT are porcelain sculptures decorated with motifs by creative director Alessandro Michele.Courtesy of Gucci

The main thing standing in the way of that abstract vision of infinite possibilities? Technology has not yet completely caught up with our boundless imagination. The processing capabilities of the average laptop or smartphone are simply not up to par if we want to experience the flawless high-definition visual expression most futurists imagine – some of the biggest platforms, like The Sandbox and Decentraland, remain stuck with checkered graphics that look straight out of sci-fi movies. 80’s to help them place themselves unhindered to a wide audience. And right now, regardless of all that and investment, the metaverse remains a difficult thing for most people. Right now, it’s a loose set of arenas — centralized game platforms, decentralized open worlds, blockchain, social media — all competing for your money and attention, like a dizzying Moroccan bazaar.

This is where innovators like Charlie Cohen come into play. Cohen, a 32-year-old British fashion designer, has been at the forefront of the digital fashion revolution for almost a decade. She began experimenting with augmented reality along with her physical fashion line as a means of engaging with a wider global audience, before eventually collaborating with games like Assassin’s Creed and helping bring traditional fashion companies like Selfridges to Web3. Now she wants to simplify the digital fashion experience through RSTLSS, her brand new platform supported by Paris Hilton and which aims to break through the virtual walls that are currently suffocating both creators and consumers.

Burberry’s NFT Sharky B is a vinyl toy that lives on blockchain as part of the Blankos Block Party world of Mythical Games. The English heritage brand also sells jet packs, armbands and pool shoes like NFT on the gaming site.Courtesy of Burberry

“We’ve done more and more collaborations to market products in more games and social environments,” says Cohen. “It was just a very complicated process, very difficult with licensing, and it wasn’t a great experience for customers.” RSTLSS aims to eliminate all this clumsiness by allowing users to customize wearable devices (i.e. digital clothing for their avatars), forge them as NFT, and then take them to a whole range of metaverse locations — video games, open worlds, social media avatars —As well as buying a physical version to carry IDPs. If you hypothetically want a new Billie Eilish sweatshirt, you can buy a single sweatshirt on RSTLSS and then wear that sweatshirt on Fortnite, in Decentraland, on Twitter, i in school.

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