The digital fashion platform SKNUPS is signing a global partnership for games with Dolce & Gabbana

LONDON- (BUSINESS WIRE) – SKNUPS, a new digital collecting platform for fashion and beauty creators in the metaverse, raised $ 3.5 million before funding began from leading fashion and web3 innovators including angel investors and traditional funds including Redrice Ventures, Blue Wire Capital and Adelpha. SKNUPS has also announced a worldwide partnership with Dolce & Gabbana to bring their Italian style to the games.

In commemoration of the announcement of Dolce & Gabbana and the introduction of the first collecting campaign, a new inaugural digital drop is now available at

Founded in 2020, SKNUPS (“Skin-ups”) allows players, crypto and fashion followers to improve their skin-ups in the web2 and web3 digital worlds. SKNUPS was launched in a stealth open beta in December 2021 and has since signed a mix of global fashion brands and new young streetwear designers such as Benny Andallo and James Mack. SKNUPS will soon announce further cooperation with leading brands and cultural icons.

“Our mission is to improve online self-expression by bringing unique skins and collectibles to people’s favorite digital games and worlds,” said Fred Speirs, co-founder and CEO of SKNUPS. “We are passionate about design and craftsmanship at the highest level combined with imagination and innovation – we want to give the best fashion creators a scalable platform at Metaverse.”

The SKNUPS team has built a hybrid web2 / web3 ownership platform that combines the highest quality digital creations with a huge metaverse range:

  • The world-class team creates Digital Collectibles with couture 3D models created in SKNUPS ‘metaverse studio.

  • The SKNUPS platform is tailored to billions of users and includes Airdrop tools that offer democratic Drop access to the entire fan community, with climate-friendly Solana NFTs for collectors, social media customization tools, fan compilation and web2 + web3 game integration.

“Brands and creators looking to establish a scalable presence in digital worlds need to balance high-end and access,” Speirs said. “Fashion in the Metaverse should be available outside the small core of celebrities and VIPs with high net worth in order to pass on the transformative power of style and art to the next generation of fans.”


Founded in 2020, SKNUPS (“Skin-ups”) launched in stealth open beta in December 2021 with the mission to bring the creators of fashion, beauty and streetwear into games and the metaverse. Co – founder of Luka Alvarez (founder of games and metaverse VC, Simon Low, game technology innovator Alistair Hopkins and fashion veteran Fred Speirs, the SKNUPS team of 20 has experience in LVMH, Kering, Dazed, ESL Gaming, Activision and Ubisoft and is passionate about video games, web3, technology, fashion and streetwear . Investors include Redrice Ventures, Blue Wire Capital i Adelpha. You can find out more about SKNUPS at and further Twitter, Instagram i Discord.

Leave a Reply

Your email address will not be published.