Summer Fashion: A Guide to Dopamine Dress Up and How to Wear Color as a Professional







Orin Carlin



Dopamine clothing is a fairly simple concept. The idea is that the glitter of colors in our clothes can change the way we think and act – for the better. After the pandemic, dopamine clothing has a huge moment – in the world of minimalist style, garments blocked by colors are opposite and create noise.

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The psychological connection between bright colors and our happiness is nothing new, but now we have a handy alliterative expression to describe what exactly it means to dress to lift your spirits.

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Hello! Fashion has shared our top style tips on how to wear colors as a pro:

Start small

Not everyone is naturally comfortable because they have bright colors, so if you’re intrigued by dopamine clothing, but you’re not sure where to start, there’s no need to jump straight into the deep end. The beauty of the trend is that it all comes down to a sense of confidence – why not debut in dopamine clothing by carrying an oversized color blazer over a classic black top and cargo pants.

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Aggi Ramona poison green jacket, 383 kn, Wolf and badger

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Perfect harmony

If you are looking for the perfect bold piece, sometimes it can be difficult to know where to go next. Our advice is to let the harmonious colors guide you – for example, if you have chosen a chunky knit cardigan made of lemon, opt for green or orange because these are two colors that are next to yellow on the color wheel.

mohair cardigan, £ 275, Ganni

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Monochrome moment

Contrary to popular belief, ‘monochrome’ doesn’t really mean black and white, the term simply refers to one shade. So while black and white come under an umbrella of gray tones, a blue moment from head to toe is equally allowed!

Bag Bottega Veneta The Pouch Intrecciato£ 3,792 farfetch

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Smart for accessories

These clothes must be one of our favorite examples of dopamine clothing. Pink and yellow are a combination created in the sky and we love the combination of stripes and flowers. In addition, most importantly, the accessories connect the whole ensemble – Hermes’ cult Oran sandals in a prominent fuchsia color look amazing with oversized orange shades and a pink Dior bag on the saddles.

Dior micro saddle bag, £ 1,900, Dior

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