Arsenal head coach Jonas Eidevall is assured the brand new Ladies’s Tremendous League marketing campaign can dwell as much as expectations and ship a high-quality product on the pitch.
In spite of everything English soccer fixtures had been postponed final weekend as a mark of respect following the Queen’s loss of life, Arsenal’s dwelling recreation in opposition to Brighton at Meadow Park will kick-off the season on Friday evening.
Following England’s success in Euro 2022 this summer time, there may be extra curiosity than ever within the new WSL marketing campaign.
4 Arsenal gamers – Lionesses skipper Leah Williamson, Golden Boot winner Beth Mead, Nikita Parris (now at Manchester United) and Lotte Wubben-Moy – had been a part of Sarina Weigman’s squad who beat Germany at Wembley in entrance of a competition-record 87,192 attendance at Wembley.
On the again of that success, a number of WSL golf equipment have seen a lift in season-ticket gross sales.
Eidevall feels the followers is not going to be left dissatisfied – and continued elevated curiosity may result in requires extra video games being performed at larger-capacity venues.
“I’m certain that the gamers will reply in a method that can be glorious due to the standard on the pitch and we see that the sporting product is of top quality,” the Arsenal boss stated.
“We simply have to guarantee that we now discover stadiums that permit all attendances to return in and watch. I feel that would be the downside as a result of we now have a really low variety of medium-sized stadiums within the nation.
“You both have smaller stadiums or actually huge stadiums and our recreation that didn’t go forward in opposition to Manchester Metropolis is an ideal instance of that.
“We’re two good groups with plenty of curiosity which goes to be a sell-out of their Academy stadium, so the query is: in that case many extra folks wish to watch the sport, the place can we play that? So we actually can have all of the individuals who wish to come to the sport and ensure they’ve entry to it.”
Arsenal have already bought greater than 40,000 tickets for the north London derby in opposition to Tottenham on the Emirates Stadium on 24 September.
That can beat the WSL file of 38,262 when the 2 groups met on the Tottenham Hotspur Stadium throughout 2019.
Eidevall feels the upward pattern will proceed.
“In the long run, it’s about making a product meaning a lot to folks that you simply go there and also you watch the sport even when it’s a snowstorm, even when it’s not handy since you care a lot concerning the workforce and also you wish to be there a lot. We attempt to do our greatest on the pitch to create that,” the Swede stated.
“In fact, if I converse nearly Arsenal, as an entire membership, we attempt to work along with all of the departments so we are able to attain out to all our potential audiences and produce them to the stadium so we are able to expertise that collectively.
“That’s not a fast repair simply to do one factor, however it’s about creating that reference to folks in order that they wish to go and so they really feel that they should go as a result of it’s their first precedence – and you then don’t have to fret concerning the climate in January when you’ve gotten created that.”