Rhode, a fashion brand, sues Rhode, beauty line Hailey Bieber

In a joint press release, co-founders Purna Khatau and Phoebe Vickers said they “were forced to file a lawsuit … to protect our business.”

<p>Photo: Dimitrios Kambouris / Getty Images for The Met Museum / Vogue</p>
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Photo: Dimitrios Kambouris / Getty Images for The Met Museum / Vogue

Rhodethe a fashion brand co-founded by Purna Khatau and Phoebe Vickers In 2014, he is suing Hailey Bieber and her skin care linealso Rhode, through his name.

Rhode-NYC, LLC filed a preliminary injunction Tuesday with the United States District Court for the Southern District of New York against Bieber and her companies, alleging trademark infringement and unfair competition. (Bieber, Rhodedeodato Corp. and HRBeauty LLC are listed as defendants.) News of the lawsuit was first published TMZ.

According to the complaint, Rhode, a fashion brand, has three registered trademarks – one for clothing; one for handbags; and one for textiles, children’s and women’s clothing, hair accessories, dolls, puzzles and holiday decorations. In the motion, prosecutors allege that Bieber and her companies tried to buy trademark clothing from Khatau and Vickers in late 2018, but responded no; and that the fashion brand has since been in contact with the defendants’ lawyer. (The Wall Street Journal reports that although Bieber’s company filed for Rhode’s trademark with the U.S. Patent and Trademark Office in May, it was not granted review.)

Rhode, a fashion brand, also claims that, since the launch of Bieber’s beauty line, there has been confusion in the market between the two companies, “because consumers are faced with clashing Instagram handles and websites with‘ Rhode ’in their name and wondering if Rhodes are the products are in fact Bieber’s, or Rhode itself launched a skincare line with an influential face, ”the complaint states.

In a joint press release Tuesday, Khatau and Vickers said they were “forced to file a lawsuit against Hailey Bieber and her skincare line … to protect our business.”

“While we are a global brand, we are still a young and growing company and we cannot surpass the celebrity with Hailey’s followers by using the name of our company to sell related products,” the statement said. “We admire Hailey. She worked hard and gained the ability to create her own skincare line. We don’t want to sue Hailey, we want to celebrate her. As fellow entrepreneurs, we wish her every success. Hailey is hard – she has gained star power and influence. She could have chosen any brand for her company.We only have the brand ‘RHODE’ that we have built.So we ask her to change the brand of her new skincare line.It is clear to her it means a lot but the Rhode brand is all we worked hard to we achieve, and its use of our name harms our company, our employees, our customers and our partners. “

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Lisa T. Simpson of Orrick, Herrington & Sutcliffe, representing the prosecutor, also issued a statement on the matter, calling it an “unfortunate circumstance”.

“Of course, we understand that Hailey wants to use her middle name for her brand, but the law is clear: you can’t create this kind of confusion about a brand just because you want to use your name,” she said. “What Ms. Beiber is doing is hurting a minority co-owned company that two women have painstakingly incorporated into a growing global brand.”

The fashionista turned to Rhode, a cosmetics brand, for comment and will update this story when we hear from you.

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