One of many main visible inspirations for Mura Masa‘s album demon time was none aside from Sonic the Hedgehog. “There was a picture of Sonic the Hedgehog that I had remembered seeing years in the past and I used to be like, ‘That looks like a cool pose,’” says the songwriter and producer born Alex Crossan. “He’s bought this round look, his footwear are type of bending round… it turned a muse of mine.”
The picture was so influential for Crossan that he recreated it for demon time‘s album cowl — however past the contorted, warped aesthetic, Crossan was drawn to the “joyfulness” he’s projecting, the frenetic ecstasy that Sonic embodies.
With demon time (out Friday, September sixteenth), Crossan had a easy goal: create one thing enjoyable. However “enjoyable” continues to be a little bit of a obscure descriptor — for an digital producer who got here up throughout EDM’s Prime 40 dominance in 2015, Mura Masa’s early dancefloor jams have been totally enjoyable of their essence. Even when he shifted kinds dramatically for the introspective, alt rock-inspired R.Y.C., enjoyable was nonetheless aside of the equation, particularly on the raucous “Deal Wiv It,” that includes Slowthai.
However there’s a extra devilish vitality to demon time (Crossan’s third album as Mura Masa), a sound that reverberates from the again rooms of golf equipment, relatively than the dancefloor. His company and collaborators — at all times stellar on Mura Masa albums — are as numerous as ever, with every offering an angle that may change from suave to brash in a matter of seconds. Along with common collaborators like PinkPantheress and Slowthai, demon time options some rousing verses and vocal work from Lil Uzi Vert, Shygirl, Channel Tres, and Isabella Lovestory, in addition to some burgeoning artists like Leyla and BAYLI.
And although Crossan didn’t get the total alternative to tour in assist of R.Y.C. — which he had assembled a full stay band for — he’s joyful to have been again on the street this summer time bringing demon time‘s bangers to festivals and dancehalls alike. His present at this 12 months’s Mad Cool Pageant in Madrid was a career-spanning tent set, and proved how versatile and numerous his catalog is.
Crossan additionally shares that he’s thinking about assembling his personal competition: “After I make an album, it is a competition,” he tells Consequence, “I’m reserving all these completely different artists and giving them platforms to form of do their factor on. So it could make sense to do a demon time competition or one thing… however that’s an entire sinkhole. I actually wish to do it, I simply don’t wish to be bankrupt — perhaps I’ll work out a approach to do it within the spirit of enjoyable.”
Forward of the discharge of demon time, Consequence spoke with Mura Masa in regards to the themes behind the album, his numerous excellent collaborators, crafting the album throughout the pandemic, and the fifth anniversary of his self-titled debut album. Learn under for the total Q&A with Mura Masa.