Ladies Deborah James launched her clothing collection through Manchester-based retail house In The Style while in care at the end of her life.
The campaign manager, better known to many as Bowel Babe, said she was ‘so proud and so happy’ to have discovered an assortment of dresses, skirts, tops and accessories.
In The Style they say they did ‘everything they could’ to prepare the beautiful collection in time for Deborah to see its launch.
All proceeds from the collection will go to Bowelbabe Fundwhich will support Cancer Research UK.
Deborah, 40, founded the fund after announcing that she had switched from active bowel cancer treatment to palliative care to a hospice at home.
In just over two weeks, the fund has now raised a whopping £ 6.5m for charity.
Working with In The Style, Deborah has already launched a T-shirt with the slogan ‘Rebellious Hope’, which has raised £ 400,000.
She now says the rest of the range is inspired by British Summertime, with floral and bright colors, and names like Ascot, Wimbledon and Chelsea.
The range also includes a pink tutu-like skirt named Eloise, after Deborah’s daughter.
The host of the podcast said that working on the collection with In The Style was a welcome distraction, writing: “This partnership has sincerely sustained and led me away from cancer, and I am so honored to finally share what we have. I have worked so hard with all of you. ! ”
She posted on Instagram: “I enjoyed every step of the development of this, from choosing fabrics, prints and shapes to ensure that this is something you will all love and in which you will feel amazing!
“I am also really grateful to my family who supported me during this trip and I loved seeing them all wear my collection!”
In The Style it says, “Dame Deborah’s dream was to see the launch of this collection, so we did everything we could to make this happen to her. She has invested so much effort and love in this collection at every step that it is clearly reflected in the final result.
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“Each piece in the range was personally named by Deborah, and she also gave unique quotes for each item to explain the inspiration behind them.
“We have already raised over £ 400,000 by selling‘ Rebellious Hope ’t-shirts and this collection will only add to that amazing donation. Thank you for all your incredible support so far and we hope you can continue to support Deborah’s inspirational journey and The Bowelbabe Fund through this wonderful collection. ”
Full In the collection The Style x Deborah James is available for pre-orderswhere 100% of the profits go to the Bowelbabe fund (donation between £ 2.18 and £ 12.39, depending on the product).
Featured image: Instagram, @bowelbabe