- Kim Kardashian launched her new skincare line, SKKN by Kim, on Tuesday.
- The beauty mogul gave his followers an insight into the creative process through his Instagram stories.
- She attributed the credit to former partner Kanye West for devising the design concept and brand name.
Kim Kardashian says Ye, an artist formerly known as Kanye West, played a key role behind the scenes in developing her new skincare line.
The star of the “Kardashians” took it on Instagram on Tuesday to celebrate the launch SKKN from Kim, which retails for $ 575 for the entire collection of nine products. Her latest skincare endeavor comes less than a year later announced the closure of KKW Beautya cosmetics business she first started in 2017, Grazia reported.
In an Instagram story showing the original mood boards she and her team used to design a new skincare line, which she said consisted of photos of sculptures and parts from her home, Kardashian said her “creative process would not be complete”. without Ye.
“I always give recognition where merit is needed,” said Kardashian, who filed for divorce from Ye in February 2021. She said that the name SKKN from Kim was “actually his idea”, as well as the expressive forms of packaging resembling stone and the font used for branding.
In accompanying Instagram stories, she said when Ye first saw the initial packaging concepts before he was involved, he said, “It’s not that.”
“He was right, packaging is definitely his thing,” she said.
Ever since they announced their public breakup in 2021. You and Kardashian spoke up several times about the divorce and their experience of joint parenting of four children, Insider Zac Ntim reported earlier.
Kardashian, who was in a relationship with former SNL star Pete Davidson from 2021, responded to an Instagram post shared by Ye about allowing their oldest child, North West, to use TikTok in February, saying, “Divorce is hard enough for our children and Kanye’s obsession with trying to control and manipulate our situation so negative and public only inflicts additional pain on everyone. “
Later in the announcement, however, she said she wanted nothing more than healthy and supportive joint parenting.
Representatives of SKKN by Kim and Ye did not immediately respond to Insider’s request for comment. Representatives of Kim Kardashian declined to comment.