Jordan Dalah Afterpay Australian Fashion Week Interview

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What’s on your mood board for this collection?

Great question! (laughs) I don’t start a new mood board per season or collection. It develops and evolves from one collection to the next one. It has a lot of images of dresses throughout history, archive pieces, design developments and toiles to help spark new silhouettes, lots of textures and fabrics.

Things aren’t gone because the collection is done; if I like an image, I can like it for two, three, or five years, and it will remain as a reference until it’s served its purpose.

I added references to vintage umbrellas and cool colors helped inspire my SS23 collection.

Tell us about the new collection.

My new collection is tight; there’s an elevation to some aspects from previous collections, but more nuanced. There’s a shift from drama to more simple and sophisticated elements – patchwork skirts in puffy quilted fabrics, vintage dupion tops with puffy sleeves and silky colors. Continuing my partnership with Glenfiddich, I was challenged to reinterpret Grande Couronne’s bespoke gold filigree that adorns the bottle. I designed my warped filigree pattern in a limited-edition color that reflects my SS23 color palette. My collection and collaboration with Glenfiddich aims to redefine what luxury can be through humor and artistic gesture. I reject and reinterpret the codes of luxury.

I use vintage fabrics and inspiration from archive silhouettes, reinterpreting and bringing them back to life.

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What does showing at AAFW means to you?

I love that I can show here because this is where my studio is, where my world is. As much as my commercial market is currently in Europe and isn’t here yet, my world is here. And to have AAFW have me helping me expand and establish commercially in Australia. Designers like myself are here to offer a new way to look at fashion, showcasing newness and keeping things interesting.

My partnership with Glenfiddich is also very important to me as they saw my vision and fully stepped into the Jordan Dalah world, supporting me with this season’s show.

Do you have a standout moment or memory from AAFW?

My show and announcing the launch of the limited-edition Grande Couronne x Jordan Dalah whiskey pack.

What designers throughout history do you look up to or have inspired you and why?

Ever since I discovered Jonathan Anderson, I have fallen in love with his world. I love what he does at Loewe and JW Anderson; his world is defined by the newness of his silhouettes that don’t always land as soon as you see them, but then you look at them twice, and you get his vision, and it’s super cool.

I loved what Phoebe Philo was doing at Celine; some pieces really ignited my way of thinking as a designer.

I love Marni, Rei Kawakubo and also admire Akira Isogawa’s work. When I was younger, I used to drive Akira’s store on Oxford Street, and I remember how he, as a brand and designer, used to exist in his own world here, and that’s how I feel as a designer here. I exist in my own little world. Funny enough, my current studio is just a few doors up from where his used to be.

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