Johnny Depp-Amber Heard, Aryan Khan, Jacqueline Fernandez: Do Controversies Destroy Celebrity Careers? – #BigStory | Hindi movie news

Over the past few weeks, the world has witnessed what might be called some of the most embarrassing secrets that have spread from the shattered marriage of celebrities when Johnny Depp i Amber Heard decided to file a lawsuit in court to initiate defamation proceedings. After an explosive six-week trial witnessed by millions on live TV and social media, restoring a damaged reputation and restoring their careers to their original glory seems a daunting task for both celebrities, regardless of the court ruling.

As can be seen from the many other controversies and legal cases of celebrities we have witnessed in the domestic field in the recent past, whether a celebrity has been convicted or not, there are consequences and collateral damage beyond anyone’s control. Not to mention, there is a parallel, disgusting and exhausting trial on social media, although the law has not gone its course. The latest case is the case of Shah Rukh Khan’s son Aryan Khan who was arrested by the Bureau of Narcotics Control in October 2021 for allegedly consuming recreational drugs at a party. Although the 23-year-old star was acquitted of all charges last month, he spent about a month in jail, facing harsh criticism and slander on the internet, which certainly did more damage than is apparent.

Whether it is a successful businessman, artist, politician or a person of any life occupation, once arrested and detained, it drastically damages their reputation. In most arrest cases, the crimes may not even be proven and may result in an acquittal. Criminal lawyer Majeed Memon says: “The Supreme Court claims that the arrest should never be the first step in the investigation, exactly what happened in the case of Arian Khan. The arrest must be the last step or postpone it altogether. The financial, psychological, reputational damage that such incidents can cause is irreparable. In Arian’s case, there was a severe abuse of arrest. If there was no evidence for his release, was there evidence at the time of his arrest? ”

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Whether the final verdict is in favor of the celebrity or not, such controversies certainly affect the public image and the value of the star brand. To what extent and for how long? What is needed to protect one’s best interests and can the old glory of glory ever return? The impact it can have on the star’s career prospects, their personal and public lives … answers to all these thoughts and we are looking for more in this week’s #BigStory. Read more…

Perception industry


Showbiz is advancing on perception. It’s an industry that can take you to unimaginable heights, but at the same time, surviving here can be a real challenge. A person is judged on the basis of their appearance, manners, style, personal decisions, relationships, success, failure and much more. According to casting director Kunal M Shah, “Castration is one of the most delicate fields in our industry. It all depends on how your film turned out last Friday, or on the success or failure of the last project. ”

Ask him how involvement in controversy can affect a celebrity in a role, he says: “It definitely affects a great time. If the actor is involved in controversy, the producers are definitely reluctant to choose him. We’ve seen a lot of high-profile actors deal with legal issues, and producers are wary of involving them in projects just because it’s a huge amount of money involved. Nobody wants to get stuck. In the recent past, I worked on a film and the actor who was finalized for the role got stuck in a legal situation and was rejected at the last minute. ”

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Sooraj Pancholi, who is facing trial in the event of Jiah Khan’s death, believes his image has been destroyed. His mother Zarina Wahab explains: “It is a big step for everyone. In our country, or anywhere in the world, when someone is accused, even before a final verdict is pronounced, people start to mention the accused as the culprit. In our industry, perception is very important. He was only 21 when it happened to Soora. It’s been 9 years and we’ve been waiting for this trial to end. ”

Soora’s father, Aditya Pancholi, adds that the producers are reluctant to sign with him. “If I were a producer, I would feel the same,” he says. “At one time, filmmaking used to be a passion, but now filmmaking is money. No producer will be passionate enough to wait for an actor to finish a film for 5 years. Aaj kal woh baat nahi hai (Things have changed). There are so many choices for actors and since the industry became corporate, perception has become very important. We are waiting for the case to end, God willing, in 6 months, the trial of Sooraj will be over. Just as Aryan Khan got a clean act in his case, we also want a closure in ours. If we are guilty, punish us, but if we are not, give us a clear figure and set us free, ”he added.

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Rhea Chakraborty, who was arrested in the case of Sushant Singh Rajput’s death in 2020, was released on bail after 28 days. After a major failure in her private and professional life, the actress is still unable to travel abroad for work because she has a notice against her. Screenwriter and director Rumy Jaffery, who was a pillar of support for the actress, believes the media and public trial are unfair to celebrities. “It simply came to our notice then. Even when they are released after the trial, the loss is over. They have been suffering for years. See how Aryan Khan was talked about in the press and on social media. A beautiful and talented artist like Rhee is in her legal years at her best. It’s a big loss for her. Of course, opportunities will come, but it is still waiting to be closed “, he says.

Recalling the 2005 incident, Rumy spoke about the way the posters of his film ‘Maine Pyaar Kyun Kiya’ starring Salman Khan they tore, the characters were burned, and the screenings were stopped due to an alleged telephone conversation that hinted at his connection to the underworld. “People don’t realize that a few more artists and team members are involved in making the film besides the stars. Why inflict a loss on them? People like Salman Khan, Sanjay Dutt “They are like brave fighters who fight in such difficult situations and come back stronger,” he said.

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Brand value

While controversies can affect a celebrity’s image, they can also have varying degrees of impact on the brands they support. According to research analyst Karan Taurani, the attraction of celebrities has great weight in approving the brand because it has a large coalition in terms of sales growth, and that is why advertisers choose celebrities to support their products. “They have a very big impact, which is why, whenever there is any controversy, such as a legal case or any kind of negative situation that happens in their personal life, there is a negative impact on the way advertisers think. But more than it affects the sales of the brand or the current sales of advertisers, it has a significant impact on the current contracts that celebrities have. Prices may be revised and lowered, or contracts may be suspended until the whole issue or controversy is resolved. It also affects future contracts. “Contracts that the celebrity and the advertiser are still negotiating on can be annulled or the star may be forced to settle for a low fee,” he says.

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And in such cases there may be little mercy. Despite criticism from all sides, occasional celebrities may have the support of advertisers. Taurani explains: “Some advertisers might end up thinking that controversies or accusations are unfounded. While some advertisers will avoid celebrities involved in any controversy, others might be fine, as they might believe that such controversy has no negative impact on their brand. ”

Adman Prahlad Kakkar believes the impact can be good or bad depending on the case. He says: “In the case of Aryan Khan, the value of his brand has risen to the top after he was arrested. Everyone realized that there was nothing in it. He was a victim. Today, if Aryan was really willing to support the product, or be part of a film project, any young man in this country, who may not like SRK, will actually support it. This may not be the case for other celebrities like Shilpe Shetty, as people have formed the idea that her husband Raj Kundra is a bully. Look at Rhea Chakrabortyshe came out looking like a gold digger, asking for Sushant Singh Rajput’s money. ”

Cleaning

When controversy arises, it is important to control the damage. Being a celebrity means being good in the eyes of the public. “I feel that having an image that the audience loves is good for every public figure. They work hard to create that image. When it is stained, they definitely try to fix it. Sometimes they succeed, sometimes, as in Shiny Ahujain case, they fail. After all, they know that the love and respect of the audience is what makes them winners, ”says Swapna producer-director Waghmare Joshi.

Several philanthropic attempts of celebrities were perceived as an act of cleansing. Whether it’s Being Salman Khan’s Man or Jacqueline Fernandez’s YOLO Foundation, or even Sanja Rajkumar Hirani’s biographical film. According to Prahlad Kakkar, “Salman is bulletproof, labels him a killer and is still getting away with it. The value of his brand was affected, so he started to be a man. Some smart PR told him that it is better to act like a little more socially responsible otherwise you will be perceived as a spoiled brat. That venture didn’t make money, but it saved Salman’s life. Speaking of Shiney Ahuja after his rape case, he wasn’t a bad actor, but he was relatively unscrupulous in his method of trying to get to the top. Nobody loved him. So when people got an excuse, they sent him tadipaar. When you’re an outsider, you should be thankful you took a break. Then the industry slowly accepts you as it accepted Akshay, Shah Rukh… ”

Remedy

Defamation is a serious offense and can have serious consequences in an individual’s personal and professional life. While nothing can compensate for the damage such public control causes to one’s social life and mental health, there are provisions in law for claiming monetary compensation. It’s a kind of compassion. One such example is a recent petition filed by producer Vashu Bhagnani seeking a ban against defamatory tweets and false allegations made by Kamaal R Khan on Twitter. Bhagnani launched the Bombay High Court last year seeking 1 million rupees in damages, with a lawsuit accusing the KRK of slandering him on social media.

In 2020, brothers filmmakers Mahesh Bhatt and Mukesh Bhatt launched the Bombay High Court to file a lawsuit seeking Rs 1 billion in damages over allegations made by actor Luvien Lodh on social media. The court refrained from Lodh’s further slanderous comments. Bhatts also demanded that the disputed content be removed from social media and that Lodh apologize unconditionally for that.

Lawyer Ameet Naik, who led both cases, states that the only defense against defamation is the truth. “Aryan Khanova is just one example. People’s reputation is everything. When the case is over, it’s over. That shouldn’t hurt anyone’s career. There must be immediate relief and an apology, especially if you are slandered. I think the time has come for celebrities to really target people who slander them. ”

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Last year, Shilpa Shetty filed a defamation lawsuit in the Bombay High Court against 29 media workers and publications accusing them of “falsely reporting and belittling her image” after her husband Raj Kundra was arrested for allegedly creating and distributing pornographic content. The 46-year-old actress called on the High Court to issue a “permanent and mandatory ban on banning defendants” (representing the most popular media outlets across the country) to publish or make any derogatory and defamatory statements against her, her family and her husband. Whether that legal maneuver acted as a deterrent or not, it certainly proved that Shilpa Shetty would not tolerate mud lying down.

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