How fashion and beauty brands emerge for the Juneteenth – WWD

Sunday is June 1, and while some brands are still struggling to recognize the newly minted federal holiday, others are finding meaningful ways to support it.

June 19, which falls – and bears the name – June 19, marks the emancipation of enslaved persons in the United States

The holiday, which black families have celebrated for generations, is increasingly recognizable today. As such, much of corporate America, including cosmetics and fashion brands, celebrates it in many ways.

Because of what the holiday recognizes, it can be delicate to move around without unwanted commodification (Walmart Inc. recently withdrew its ice cream for June after widespread reaction from the consumer public). However, for those who intend to approach it thoughtfully, it may prove to be a valuable time to make efforts to encourage a continued fight against racial oppression.

Here WWD highlights brands that are making strides in honor of the Juneteenth.

Brown Girl Jane

various Brown Girl Jane cosmetics on two shelves

Brown Girl Jane

This year, vegan wellness brand Brown Girl Jane will have an on-site 19 percent sale on all of its products, and the proceeds will be donated by Until Freedom, an organization focused on criminal justice reform.

Brown Girl Jane products include CBD supplements, fragrances and tinctures that help reduce stress and improve mood.

Nia Jones, co-founder and CEO of the wellness brand, said: “As a company focused on the health of black and brown women, Juneteenth Day is a recognition of progress and a reminder that we have so much work to do. We hope that our tribe will join us in supporting Until Freedom in their fight against poverty, inequality and police violence. ”

New York City

Two black men lying wearing an Áwet New York Junteenth capsule tracksuit designed as a picture sprinkled with colorful lines

New York City

Áwet New York luxury lounge brand, founded and managed Eritrean Former refugee designer Áwet Woldegebriel will release an exclusive collection of tracksuit capsules on June 16th.

The limited edition hooded sweatshirt kit is called “Forward Lines” and consists of a French terrycloth with multicolored intertwined lines designed by London artist Caroline Harris, who was nominated for the 2020 Queen Sonja Print Awards, the world’s leading award. for graphic art. The design represents discussions on racial relations led by Woldegebriel at Martha’s Vineyard in 2020, and pays tribute to George Floyd and the ongoing struggle to break down systemic racism.

In addition, the brand will donate 30 percent of its limited edition revenue to the NAACP and the National Urban League, organizations that support communities that do not have enough services to fight for economic, educational, and civil rights.


Illustration by artist Kristie Marshall shows a black person holding a banner that says Juneteenth and two black people watching, as well as black hands in the foreground, two holding flowers, one holding a chain / shackles.

Sephora’s illustration for the June 19 celebration, by artist Kristie Marshall.

Sephora is holding its June 10 commemoration in Times Square.

On June 19, the multinational cosmetics retailer said it would “contain an illustration that communicates the day,” done by African-American artist Kristie Marshall on her social media platforms. And in honor of others. Opal Lee, “Grandma Juneteenth”, as the company stated, Sephora will present Lee on a billboard above Times Square Sephora.

“Sephora continues to support and amplify the voices of blacks throughout the year and is excited to highlight and celebrate the diversity of holidays that have meaning throughout the year,” the company said.

Addis LIVE

Two Addis VIV candles designed and scented to commemorate the Juneteenth

Addis VIV, a black-owned new home decor brand dedicated to “creating sacred spaces,” has teamed up with Trinidad artist Miles Regis to release a limited series of candles in support of protecting black and brown men from racial injustice.

The candle, which went on sale on June 15, features a silhouette of a father and son looking at each other, and black wax with two wicks represents the skin of a father-son couple. Bete Agonafer, founder of Addis VIV, says the idea for the candle came after witnessing racial injustices in 2020, and that its launch will follow with a digital campaign on June 19th.

The digital campaign is intended to mark June 16 and Father’s Day, which fall on the same day this year, and will include political commentator Angela Rye. In addition, the brand will donate 50 percent of net revenue from its first collaboration to the Equal Justice Initiative, a nonprofit organization that provides legal representation to wrongly accused prisoners, prisoners who do not have economic access to legal representation, and prisoners who could be denied a fair trial.

Camille Rose Naturals

Black Beauty Fest

Black Beauty Fest Camille Rose 2022.
Photo courtesy of Camille Rose

To celebrate June, the natural hair care brand owned by black Camille Rose Naturals will host the Beauté Noir Fest in Atlanta. The three-day event will pay tribute to black creatives and black-owned businesses.

Attendees will enjoy a dinner and VIP brunch on June 16 and 17, followed by a festival with performances, including a fashion show and the opportunity to buy from a black-owned vendor.

Beauty brand founder Janell Stephens said the vision of the festival is “Afropunk Meets BeautyCon” and promises that Camille Rose Naturals will donate part of the proceeds from the event to Moving in the Spirit, Atlanta’s creative youth development program.


“Our debut for the fall of ’22 NYFW is a dedication to our late mother called ‘Look Mom’, who gave up everything so we could live lives the way we live. Appearance is an expression of her strength, courage and fun. ” – Bruce & Glen Proctor

The BruceGlen luxury black clothing and accessories brand based in Los Angeles will host the Trap & Soul brunch just by invitation in Brooklyn, New York, June 16th. The private event will include a gospel performance, a lineup of black-owned vendors and a brunch.

Identical twins raised in Brooklyn behind the brand are Bruce and Glen Proctor, ordained ministers who became fashion designers. The brand uses sustainable production processes and is known for its mixed pattern clothing and metal bags.

Black Girl sunscreen

Black Girl sunscreen

Black Girl sunscreen
Courtesy of the brand

The Black-owned sunscreen brand, supported by Beyoncé and occupying shelves in Sephora, Target and Ulta, will celebrate the holiday as a company, allowing employees to think and celebrate in their own way.

The brand offers an affordable sunscreen (priced between $ 9.99 and $ 18.99) that absorbs into a more pigmented complexion with non-toxic ingredients such as avocado, cocoa and vitamin C.

Jessi Jumanji & The Labz

A black person dressed in decorative armor, including two gold cherubs on his shoulders as part of the brand's NFT gallery.

Jessi Jumanji

Jessi Jumanji, a digital artist whose work appeared on the Emmy-winning show “Insecure” and The Labz, a platform that helps curate interactive web experiences, dive into the metaverse to release a virtual NFT gallery on June 18th.

Exclusive launch, so-called “Afro-omniscience”, consists of historically significant artifacts and paintings of Jumanji carefully selected from the digital archive of public art of the Met Museum. The project is also being worked on in collaboration with model, writer and activist Ebone Davis, and Nigerian fashion photographer Obidigba Nzeribe, whose portfolio includes Venus Williams and Daniel Kaluuya.

The virtual gallery will feature photographs of Davis and other models of Tiara Kelly, Balla Toure and Ashwell Boyd digitally embellished with armor and jewelry, showing Jumanji’s vision of them as “mythological deities responsible for protecting and preserving African culture.” The NFT Gallery aims to renew the years of African erasure of history and influence from the global conversation, while increasing the visibility of black creatives in the NFT field.

Davis and Nzeribe will receive a share of the start-up revenue for their creative contributions, and another percentage will go to Daughter, a non-profit organization founded by Davis that sponsors trips to Africa for scientists from the African diaspora.

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