Gucci, Harry Styles and seven trends from Milan Men’s Fashion Week

Milan Men’s Fashion Week hosted new collections from some of the biggest fashion luxury brands, including Prada, Fendi and Dolce & Gabbana.

Gucci took its turn today (June 20) to announce the launch of a new collaboration with singer Harry Styles, called Gucci HA HA HA. The design house recently launched an expected collaboration with Adidas, and also worked with a colleague from Kering Balenciaga on a joint collection for Gucci’s 100th anniversary in April 2021.

Drapers looks back at the biggest trends of Milan Fashion Week.

Read more: London Fashion Week: top trends and a look at Browns customers

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Gucci HA HA HA

Gucci took the crown for the most famous collaboration since its partnership with Adidas in February during the AW22 exhibition.

The luxury house has announced a new collection, designed by creative director Alessandro Michele and singer Harry Styles, called Gucci HA HA HA.

The collection is named after the way Styles and Michele signed text messages to each other during their friendship.

It focuses on an eccentric approach to British tailoring, with the predominance of the Kara of the Prince of Wales, double-breasted coats, velvet suits and bowling shirts.

Another dynamic fashion duo – Miuccia Prada and Raf Simons, presented Prada’s SS23 collection, which included a range of colorful plaids, from red and orange picnic coats to blue T-shirts and plaid shirts with an embroidered triangle with the Italian label signature.

Double denim

Dolce & Gabbana SS23

Fashion has fallen on the “Canadian tuxedo,” with a whole host of designers doubling up Texas at 23 spring / summer shows in Milan and London.

Dolce & Gabbana put on a recognizable spectacle of the show, with models walking the runway in a series of distressed double denim looks. They ranged from artistically disheveled, large culot pants paired with a jacket made from patchwork denim jackets and jeans, to dark denim patchwork co-orda.

Distressed Texas was also the landing place for the fashion show of the Italian design house MSGM inspired by the West – seen in a bleached denim jacket, jeans and a shirt with details of the ribbon.

Hippie shake

Fendi SS23

The designers evoked a summer of love with tie-dye ensembles reminiscent of the hippie era of the 1960s and ’70s.

Italian luxury fashion house Fendi has included a number of tie-dyed looks in its SS23 menswear collection. Creative director of men’s clothing, children’s clothing and fashion accessories Silvia Venturini Fendi sent models down the runway in large T-shirts painted in dark blue, orange patterns with yellow flashes and coats with the Fendi logo visible below the tie patterns.

The Federico Cina catwalk has also entered a nostalgia with tie-dye patterns in earth tones.

More is more

DSquared2 SS23

More is definitely more for next summer, as the designers have layered the looks for Milan’s catwalks. The domestic brand Dsquared2 presented a kaleidoscopic collection – with models wrapped in an eclectic assortment of shirts, knits, blazers, shorts and sarongs, leaving no chance of them being insufficiently trained.

The feeling echoed in Magliano as well, where creative director Benny Magliano showed relaxed layers of anxious looks in neutral colors, including grunge inspired checkered and tartans.

Surrealist style

JW Anderson SS23

Jonathan Anderson, the British creative director of the eponymous label JW Anderson, brought a sense of sublimity to Milan’s catwalks. Influenced by the skater style, his models wore hoodies decorated with broken skateboards and bicycle frames, and decorated with CD motifs. Baggy, torn jeans, sleeves with details made of rubber gloves and cutouts on the lids of the can completed the collection.

American designer Jeremy Scott, at the helm of Moschin, also provided a distinctive surreal view of the SS23. His collection looked illustrated. The suits looked as if they had been drawn with felt-tip pens, and the sweat was accentuated by pencil strokes and artistic prints displayed on the coordinates in the primary colors.

Artificial affirmations

Dhruv Kapoor SS23

Designers wear their hearts on their sleeves and say it as if it were slogans for SS23. T-shirts with the words “the future is yours” were presented at the fashion show of the British designer duo JordanLuca.

The positive attitude continued in the Druv Khapoora collection, which advised the wearers to “protect their energy”.

Crop top

Moschino SS23

The designers have shortened the cannons in the waist for next summer. Moschino showed a brilliant collection of short shirts and T-shirts with six-piece accessories.

MSGM also showed oversized t-shirts and floral print t-shirts that were cropped just above the waist.

Designer Giorgio Armani presented a formal approach to the trend, showing off smart shirts with sleeves up to the elbows that were shortened at the waist.

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