French fashion brand Lacoste Splashes Underwater NFT collection
Looking for an amazing “drip”? The French clothing brand Lacoste has existed since 1933 and has left its mark not only in fashion, but also in sports. Founded by tennis player Rene Lacoste, the clothing line is now entering a metaverse, where NFT enthusiasts and people who understand the technology can finally mingle with a friendly crocodile.
Underwater Family members, what if your first mission after the Mint was to … contribute to the PFP creative process for the Crocodile Family. Exciting right. Let’s wait for the next update. # UNDW3 #CROCGMI pic.twitter.com/145Leh2Iml
– Lacoste (@LACOSTE) June 14, 2022
Lacoste Discord Server launched earlier this month
although current circumstances in the crypto market may be somewhat hampering new NFT projects, Lacoste has decided that now is the right time to enter the futuristic world of Web 3.0. Just over a week ago, Lacoste launched its official Discord channel, receiving over 30,000 members in the first 48 hours. Now the Lacoste crocodile is ready to give the green light to innovation.
# UNDW3 https://t.co/gI2Gw6MRyW
– Lacoste (@LACOSTE) June 13, 2022
11,212 collectibles marking the legendary Polo
The underwater NFT collection, styled as ‘UNDW3’, is a reference to the trademark polo shorts, named ‘L1212’. The classic polo design was designed by Lacoste and to this day is among the top garments of this brand. The lower price of the drippy NFT collection starts at 0.08 ETH, which is approximately $ 89. The sleek NFTs have the image of a crocodile with bright, ocean blue eyes that will no doubt help fans forge their own NFTs. “It all starts with a crocodile …”, explains the home page of Lacoste’s UNDW3.
P̵r̵o̵b̵a̵b̵l̵y̵ Definitely nothing. # UNDW3 pic.twitter.com/a0lr7ljs3R
– Lacoste (@LACOSTE) June 11, 2022
One thing that sets UNDW3 apart from other NFT fashion-related collections is that every NFT owner will be able to collaborate with Lacoste on a joint design of new clothing. “Collectors will be able to access the pioneering ecosystem and digital, physical and experiential benefits in the world of crocodiles, such as co-created products exclusively for them,” the official blog said.
Earlier, Lacoste teamed up with Minecraft to present ‘Croco Island’, which is ‘halfway between the virtual and the real’. However, now Lacoste thinks the time has come to bridge the gap between its digital fans and loyal customers of the brand in the real world.
To conclude, Lacoste seems to have long-term plans in the Web 3.0 space, and has prepared a long list of benefits for UNDW3 NFT owners. To forge NFT together with a sleek crocodile, you have to join the raffle every day at 12:12 CET, and of course the full experience package will be unlocked when the number of forged NFTs reaches 11212. In addition, it is very likely that be friendly Lacoste crocodile come back for more later.