French fashion and lifestyle brand IKKS Paris announces a launch in the UK with two stores – 365 RETAIL

French fashion and lifestyle brand IKKS Paris announces the opening of two stores in London’s iconic shopping destinations Carnaby Street and Kings Road, marking the brand’s entry into the UK.

Bringing a Parisian attitude and a sense of free spirit to London, the first action will open in 3 Carnaby The street this May. The 2,610-square-foot store is spread over two floors with a full collection of women’s, men’s and children’s clothing. This will be the first permanent British leading brand for this brand. Another 1,300-square-foot store will open in 109 Kings The road in June who will wear the women’s and junior lines.

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IKKS Paris, was founded in 1987 by Gerard Le Goff i offers a full collection of women’s clothing, men’s clothing, children’s clothing i accessories. ICC Paris aims to encourage urban free spirits around the world to shake their lives through creative, responsible, 365-day Parisian light chic fashion. The collection includes four style pillars, Urban Rock, Urban Cargo, Urban Military and Urban Mobility.

The new stores are designed to provide customers with a superior experience, including a lounge and free coffee for customers, as well as regular brand activations in stores, including style sessions, conversations and personalization. Natural materials are used in all stores.

Ludovica messenger, IKKS Paris CEO commented: “Carnaby The street is a perfect location to to launch our first independently shop in London, as it is no only an iconic shopping destination, it is also where we I know our goal customers are shopping. This will to allow us to showcase our full brand collections i to to create an exciting space for our customers to to immerse myself into IKKS Paris. We are satisfied with the answer to our recently new independently shop open in cinema i Madrid. This gave us the self-confidence to expand to additionally markets in which we were seeing existing demand for IKKS Paris. We will to follow the Carnaby opening with a seconds site in the iconic Kings The road i are excited o the next chapter in the brands growth strategy ”.

The opening of the stores is set against the background of strong growth over the past 35 years and continuous global reach through the online store of brands and the recent inclusion in the first metaverse Fashion Week where IKKS opened a virtual leader.

Samantha Bain-Mollison, Retail Director at Shaftesbury says: “We are delighted to IKKS Paris will open their flagship shop in Carnaby. The brand will sitting perfect inside the existing retail portfolio of exciting fashion concepts he Carnaby The street to offer customers a point of difference i a premium shopping experience. IKKS For the first time, Paris will present the complete concept of general trade in this permanent leading location.

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