Interview with Evelina Edens, Founding father of Put on Your Snacks

This text is a part of an interview collection referred to as Women Who (Put on) Lunch, an exploration of the intersection of meals and trend.

I’m a sucker for meals puns. However I’m not the one one.

When meals puns meet trend, the intersection appears virtually common in its attraction—who can resist a design that’s as intelligent as it’s appetizing? That’s the place Evelina Edens, self-proclaimed CSO or “Chief Snack Officer” of Put on Your Snacks, enters the chat. Her playful clothes and niknaks line took off in 2020 as an operation devoted solely to beaded food-themed jewellery that she made as a current school grad residing together with her dad and mom and in search of one thing to maintain her busy.

Quick-forward just a few brief years and she or he’s expanded her choices to incorporate athleisure, socks, and my private favourite, meals pun shirts. All of this occurs after hours on prime of her full-time advertising job at Seed + Mill (if you happen to haven’t had their halva, run, don’t stroll). I referred to as her as much as chat steadiness (or lack thereof), Bratwurst (my new favourite Put on Your Snacks t-shirt design), and naturally, allll her favourite bites.

This interview has been edited and condensed for readability.

Picture by Molly Corrigan & James Needham

MADISON TRAPKIN: ​​Are you able to describe your supreme lunch date? The place are you going? What are you consuming? What are you carrying? What’s your dream?

EVENLINA EDENS: Let’s have a look at, is that this in an excellent world the place cash and urge for food aren’t any object?

MT: Oh yeah, limitless urge for food and price range.

EE: I am like an enormous French brasserie lady—I really like a loud, bustling spot, like Pastis, Balthazar, or some type of Lafayette-adjacent restaurant. I’d love to start out with a fats seafood tower, regardless of the largest choice is, and I might in all probability should throw in some steak tartar simply to verify I’ve lined all of the uncooked meals teams. I dwell for a niçoise salad, in order that must be on the menu sooner or later.

MT: We love a palate cleanser second.

EE: Yeah, get some greens in there. We’d want fries for the desk, after all, and non-negotiable aioli on the aspect. For the heavier stuff, I’d go along with steak frites, as a result of, extra French fries. I’d spherical it out with some chocolate mousse and perhaps a little bit espresso to wake me again up after consuming sufficient meals to feed a small household.

Picture by Evelina Edens

MT: What are you consuming?

EE: A grimy martini with gin, which is essential. On the dry aspect, perhaps on the rocks. I do know individuals have very robust opinions about that, however I really like a little bit ice in my martini. Possibly a little bit Champagne with the seafood tower.

MT: Would you put on an identical seafood tower gown?

EE: I feel it could be a requirement, sure, however I additionally wouldn’t be against a change of outfits mid-meal to accommodate a little bit bit extra space for the remainder of the meals.

MT: Sure, perhaps a Put on Your Snacks martini shirt within the largest measurement you make. Have you ever all the time recognized that meals would discover its approach into your profession?

EE: Undoubtedly. Ever since I used to be teeny tiny, I have been fixated on meals. I’d watch cooking reveals like Martha Stewart’s, and I used to be obsessed with Emeril as a four-year-old. I feel subconsciously I knew I might go into meals in some capability, however I positively was on a hardcore artwork trajectory for some time and wished to be a graphic designer. I in all probability would’ve ended up doing graphic design for a meals enterprise had I not leaned in direction of advertising, so yeah, I feel that was all the time part of the plan whether or not I knew it or not.

MT: Did you may have somebody near you rising up who was concerned in meals?

EE: None of my relations labored in meals formally, however our household likes to eat. That is our factor, it is all the time a operating joke that each meal we have now collectively, we’re simply planning our subsequent meal.

MT: Are you able to inform me the Put on Your Snacks origin story?

EE: For certain. I graduated within the well-known yr that was 2020, so I used to be house for the final three months of faculty. I did lots of hanging out with my dad and mom and as quickly as I graduated in Could, I used to be like, “All proper, I have to do one thing to fill my time or I will go loopy.” I should have seen somebody carrying a letter bracelet on Instagram and was like, “Oh, it might be enjoyable to make meals ones.” I figured perhaps just a few pals would purchase them if I bought them on Instagram, which they did, however pals would inform pals and swiftly I had a foolish little enterprise. Now, my arms really feel loopy on a regular basis from beading.

MT: Yeah, that work is so intricate and you continue to do all of it your self, proper?

EE: Yeah, I do, which is why I’ve restricted the quantity of beaded stuff I’ll make. It’s additionally why I pivoted to food-themed clothes. I realized loads actually shortly about easy methods to construct out an internet site and do my very own advertising, on prime of designing and making the merchandise.

MT: Now you may have a reasonably substantial following, and I’m certain you may have far more than simply your pals shopping for your stuff. You’ve transitioned to clothes, clearly to avoid wasting your arms, however was this all the time the objective for Put on Your Snacks?

EE: I positively began with none type of plan and had zero expectations that it could grow to be something. It has been very versatile and aimless. I’ve had lots of massive concepts that I have never essentially had the capability to observe by on, however it’s enjoyable and I am at a stage the place it is very manageable. I am about to sort of dive again into performing some extra designs and extra model collaborations, plus I have been having lots of enjoyable working with a few small retailers.

I did a very enjoyable popup at this wonderful classic store in Nantucket referred to as Present Classic—it is half classic store, half wine and cheese store, so I did a popup and wine tasting there. I wore my seafood tower gown, after all. It was so enjoyable to get to fulfill individuals and see my merchandise in an precise retailer! It made me really feel like all of the bins of socks in my room that take up a lot house are literally value it. My bed room would possibly seem like a warehouse, however that is okay.

MT: What was the primary piece that you simply designed?

EE: The primary one I designed was an anchovy necklace, which may be very on model. It had main coloration blocking and the phrase “anchovy” with little gold beads in between.

MT: It sounds very cute and I do not even like anchovies. Are you able to speak to me a little bit bit extra about your garments? The place do the unimaginable meals pun designs come from?

EE: Across the identical time that I began my enterprise, my now-roommate Kate Snyder was additionally residing together with her household and she or he began a web based retailer referred to as Backside Drawer. She was making humorous t-shirts and had wonderful designs, just like the Timothee Chardonnay, the Choose Your Poisson, and the Bratwurst. Since we dwell collectively now and she or he’s tremendous busy together with her day job, we determined to hitch forces and promote them on Put on Your Snacks as a result of they’re very a lot my vibe.

Picture by Molly Corrigan & James Needham

Picture by Molly Corrigan & James Needham

MT: What are a few of your prime sellers?

EE: The Spaghetti Western tee is constantly an excellent vendor for certain, and so are the olive socks and the pickle socks. So far as beaded stuff goes, the pickles have been the largest by far. Pippa Allen, or @allpurposepippa on TikTok, ordered a pickle necklace, posted it in a TikTok, and tagged me. I actually needed to shut down my web site final July or August as a result of I obtained so many orders for pickle necklaces from her.

MT: What number of pickle necklaces are we speaking?

EE: I bought 80 pickle necklaces.

MT: How lengthy did it take you to make every necklace?

EE: By the top it was in all probability like seven or eight minutes, so not too unhealthy.

MT: If we’re saying 10 minutes to be a little bit beneficiant, that is…800 minutes. That is so many podcasts!

EE: I feel I listened to all of Armchair Knowledgeable for certain. All of Conan O’Brien’s podcast. All of Search Therapy. All of Las Culturistas. So many podcasts.

MT: A whole lot of your merchandise—particularly while you had been doing the beaded stuff—function substances and dishes which can be both ultra-specific or very generic, from truffle salt to toast. The place do these come from?

EE: Once I first began, I got here up with every little thing myself, however as soon as individuals began ordering customized issues I simply did not have time to think about my very own. It was similar to regardless of the individuals wished, they had been getting, they usually had been actually overlaying lots of floor.

MT: So the customized tasks turned the prototypes for what you’d promote in your web site?

EE: Yeah, precisely. And so far as t-shirt designs and stuff, it is largely the bizarre area of interest issues that I am obsessive about, that are martinis and tinned fish and all that great things. However then, yeah, you consider an excellent pun with Spaghetti Western, one thing silly like that.

MT: Do you may have a favourite meals reminiscence?

EE: My largest meals reminiscence is from enterprise journeys to Atlanta I’d go on with my mother and grandma. We’d drive there from my house in Virginia and we’d cease in Asheville to interrupt up the drive, which is like certainly one of my favourite meals cities. We’d eat at this hyper-seasonal, farm-to-table restaurant referred to as Desk yearly as a result of the primary time we went the meal was so good—nothing fussy, simply scrumptious. On the finish of the meal, my mother was actually crying as a result of it was so good. I used to be additionally in all probability like 12 years previous, so peak like, “Oh, my God, my mother is crying in public.”

MT: I’m certain that is additionally one thing my mother did once I was a child.

EE: Yeah, like what? This peach that was grown one mile from right here is making her sob.

MT: Truthfully, if a restaurant’s meals isn’t making you cry joyful tears, what are you even doing there?

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