The homegrown vogue labels and types making waves within the Bangladesh market to be careful for

The Bangladesh attire market is awakening to a brand new period of homegrown vogue with a number of promising new designers and labels dawning on the horizon. What was as soon as thought-about to be amongst the highest manufacturing hubs of the world is slowly shedding its limiting tag by increasing into new dimensions and nurturing vogue design expertise throughout the nation which discover new and modern design philosophies of the customers of right this moment.

Disrupting a market based on ready-to-wear and prét vogue labels and types, many designers are taking a leap of religion by introducing labels in Bangladesh, particularly catering to the usually ignored class of menswear, purposeful styling and sustainable, moral vogue.

As a rustic, Bangladesh is bustling with untapped inventive power that has remained underneath the wraps for fairly a while now, ready to erupt – and fortunately sufficient, the previous few years have seen younger blood combine their ardour with a dedication to face out and be observed.

Attire Sources (AR) highlights 5 designers and types to note, who’re re-dictating the norms within the vogue business.

Learn on to find!


Incepted with a imaginative and prescient to set an ordinary in fashionable vogue, Guzel goals to offer distinctive made-to-measure companies in addition to an unique assortment of ready-to-wear vogue for each women and men. Evocative of sophistication and contemporariness, Guzel’s designs assure full individuality and freedom of expression that emit Bangladesh’s wealthy tradition with an avant-garde twist inside every sew.

Greatest recognized for its males’s ethnicwear which includes kurtas, Nehru jackets, sherwanis, and so forth., Guzel is priced at Taka 4,000 to eight,000 for its kurtas; Taka 6,000 to fifteen,000 for its Nehru jackets; Taka 2,000 to eight,000 for its unisex shirts; and between Taka 6,000 and 50,000 for its designer jackets. Guzel sherwanis, that are largely made-to-measure/bespoke items, vary from Taka 20,000 to 1,00,000, relying upon the intricacy of embroideries and cloth used.

Little doubt that ready-to-wear is a neater and extra accessible possibility for patrons out there; nonetheless, made-to-measure/bespoke items enable clients to get precisely what they take into consideration. This service is focused in the direction of clients who’re extra acutely aware about their styling and match.

Strategies embrace pleating, knotting, zardozi, embroidered motifs and patches, in addition to eclectic prints. These are the USPs of Guzel’s designs. Recognized to amalgamate custom with modernity, Nafiz employs strategies that date means again, by giving them a recent spin to appease the viewers of right this moment. “Craftsmanship is one thing we don’t compromise on. As a result of each piece must be precisely the identical, we make use of extremely expert staff that specialize in one explicit approach,” Nafiz Imtiaz Chowdhury, Founding father of Guzel acknowledged.

“The entire concept is to maintain up with the ever-evolving vogue traits. I like pushing the boundaries and creating designs that folks haven’t considered but. I like historical structure the identical means I do fashionable vogue, and I attempt to mix the 2 in my designs. Furthermore, the tradition, custom and historical past of my nation encourage my designs in some ways.”


Sahar Rahman Couture tasks itself as a Designer Label which goals to offer high-end customisation companies together with an unique boutique expertise to its purchasers.

It gives a singular vary of Asian and fusionwear ensembles to modern Dhakaiteswith luxurious prêt, heavy formals and bridal couture being its forte. Its off-the-rack or luxurious prêt outfits encompass diversely minimize tunics with pants, kimonos, kaftans, and so forth., which show minimal suave embroideries and are priced at Taka 6,500 going as much as Taka 18,000. Its eveningwear or heavy formal line consists of pleated robes, closely embellished tunics with pants, kameez paired with huge leg pants, shararas or ghararasand are priced between Taka 25,000 and Taka 46,000.  The label’s holud, mehendi or engagement outfits are priced at Taka 75,000 onwards while Sahar Rahman™ bridal couture begins at Taka 1,30,000.

With a monumental color palette starting from shades like tiffany blue, off-whites, lavender, ash rose to sea inexperienced, and so forth., the label communicates up a whimsical dreamlike fantasy via its garments, all of the whereas standing out in a market in any other case flooded with daring colors.

Sahar Rahman™– the label– is understood to embody intricate craftsmanship and elaborate detailing that’s complemented by its genius tackle color contrasts. Immaculate cloth high quality, distinctive cuts and finesse in embroidery additional set the label aside from its counterparts. Even the smallest of motif is weaved with love utilizing strategies akin to zari work, zardozi, dabka, multiple-shaded threads, pearls, stones, sequins in addition to eclectic prints so that each element of its imaginative and prescient behind the outfit involves life.

The label employs using strategies that date means again, however Sahar and Amana give them a recent spin to appease the viewers of right this moment.


From bespoke to ready-to-wear males’s fits, jackets, trousers, polo necks, T-shirts, bandhgalas and sherwanis to ladies’s night robes, cocktail attire and ready-to-wear workwear and partywear – Zurhem is a one-stop answer for right this moment’s choosy clients.

Its rising recognition within the Bangladesh market has led it to increase its ready-to-wear line to incorporate the complete unfold of vogue that may be picked up on the go, and never simply luxurious items.

Incepted in 2015, with a really small workplace and solely two staff, the model tried to experiment with totally different trims and silhouettes with a view to take a look at the market and perceive the place it actually desires to be when it comes to its aesthetics.

In 2016, it determined to go all out as a result of it was comfy with its craft and it sort of found out what the market needed and wanted. That’s when it opened its first atelier and there was no trying again since then.


Since its inception, designer and vogue influencer Muddasir Ahmed Anik’s vogue label Studio MM, has been recognized for its daring prints, fashionable aesthetics, purposeful particulars and quirky colors concentrating on the kids of right this moment.

A one-stop vogue studio answer for all the style wants, Studio MM is actually categorised into three stops, particularly – Studio MM – which gives basic western clothes; ASIR – which is an ethnicline for males; and AMIHAAR(named after Muddasir’s mom) – which gives ethnicwear for ladies.

Priced between BDT (Bangladesh Taka) 1,150 – 3,000 for Studio MM Fundamentals vary, BTD 2,150 – 4,000 for ASIR and BTD 3,500 – 6,500 for AMIHAAR, Studio MM has one thing one can afford throughout the restricted version assortment and in addition one thing that’s fairly affordable on the similar time.

Being an Instagram influencer places Muddasir straight in contact with quite a few youngsters who’re at all times looking out for manufacturers that supply good high quality, modern garments however at affordable costs. This led him to identify a spot out there, preserving which in thoughts, Studio MM began creating items which can be daring, fashionable, purposeful and but, engaged with colored fashion for all of the youngsters and younger blood on the market.


One among Bangladesh’s first on-line Gradual Style clothes model, ROZEN was based by Saiyara Roja Islam in January of 2019. With a purpose to make out there to clients, merchandise and kinds that aren’t simply accessible in Bangladesh, ROZEN is re-establishing the norms of vogue, all of the whereas preserving the complete course of moral and the merchandise sustainable.

“The explanation these kinds of merchandise should not accessible is as a result of these merchandise go in opposition to social norms in our society. This led us to our mission, to assist clients battle social taboos with our merchandise,” Saiyara advised Attire Sources in an unique interview.

Rozen gives every kind of clothes – from casualwear to formalwear, to partywear and even sleepwear. Starting from shirts, to tops, to attire, to skirts, pants, coats, blazers, blazer attire and extra, ROZEN’S merchandise are priced between BDT 450 and BDT 3,950. It guarantees that the merchandise you buy will probably be an ideal match. The model doesn’t imagine in mass manufacturing of merchandise and all of the uncooked supplies of every assortment are saved in stock.

Following a minimal aesthetic, the label shies away from utilizing main detailing or embroidery. It focuses on making the merchandise handy for on a regular basis life and sturdy, preserving in thoughts the everyday use of the merchandise and in addition a number of totally different existence of its clients.

The label normally works with materials akin to corduroy, crepe silk, satin, and so forth.

“We additionally labored with fake fur and pretend suede. If we’re appropriate on analysis, we’re the primary Bangladeshi model to have launched fake fur clothes merchandise in Bangladesh,” Saiyara highlighted.

The supply firm ROZEN works with, ‘E-courier’, is an eco-friendly firm and the present job the label is endeavor is to shift its packaging to 100 per cent biodegradable supplies. That is an costly purpose for small companies like theirs, however Saiyara is hopeful to realize it quickly.

Moreover, the label outsources its materials from small time materials sellers who accumulate undesirable materials from huge factories positioned within the nation.

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