Seinfeld’s awkward style shoot and Burger King’s huge overhaul

Burger King plans a big brand overhaul

Comic Jerry Seinfeld is now a style mannequin, and the web has some ideas. Final week, Kith launched a collection of pictures that present Seinfeld donning soccer jackets, baseball caps and neon-colored sneakers. Twitter customers shared their ideas on the marketing campaign, evaluating Seinfeld’s look to that of a “Web3 startup founder” to a “hip-hop mixtape DJ.Others mentioned they had been glad to find out about Kith and didn’t perceive why “everybody” was making enjoyable of Seinfeld. 

The 68-year-old comic isn’t the one 60-something to associate with Kith; earlier this yr, the New York streetwear model labored with Steve Buscemi. Might it’s that boomers are having a style second? Or perhaps they’re going for an ironic form of cool? Perhaps. However firms ought to ensure that its model ambassadors replicate the viewers they need — whoever that is perhaps. 

 

 

Listed below are right this moment’s different high tales:

Burger King invests $400 in main model overhaul

Over the following two years, Burger King is investing $400 million in a significant promoting and renovation plan. Referred to as “Reclaim the Flame,” the plan contains $120 million in advert spending and $30 million value of enhancements to Burger King’s app and Royal Perks loyalty program. It additionally designates $250 million for a “Royal Reset,” which incorporates upgraded kitchen tools, restaurant expertise and constructing enhancements. “We’re relentlessly pursuing a greater expertise for our Visitors,” Tom Curtis, president of Burger King North America, mentioned in a press launch. “Our plan is concentrated on a couple of necessary priorities — operational excellence, refreshed picture and enhanced advertising — that when put collectively, present a superior expertise for our Visitors.” 

Why this issues: The funding couldn’t come at a greater time. In response to Enterprise Insider, Burger King’s 2021 gross sales lagged behind McDonald’s Chick-fil-A, Taco Bell, Wendy’s and different chains. The rebrand could possibly be simply what Burger King must inject new life into its look and visitor expertise. 

MEASURED THOUGHTS

In response to Gallup’s most up-to-date COVID-19 monitoring ballot, 33% of employees are nonetheless “very” or “reasonably” involved about office publicity. The quantity is a brand new low, however solely barely decrease than final November (36%), when an infection charges had been much like right this moment however demise charges had been increased. The ballot additionally discovered that working girls fear considerably greater than working males — 41% in comparison with 26% — and that schooling employees are at the moment the almost definitely occupation kind (53%) to precise concern about publicity. They’re adopted by well being care employees (42%), white-collar employees (33%) and blue-collar employees (24%). 

Workers are still worried about COVID

Though concern about publicity to COVID-19 whereas on the job is at a brand new low, it’s nonetheless difficult to coax distant employees again to the workplace. Employers want to acknowledge their staff’ want to remain wholesome and the way that elements into office preferences. 

Snapchat gives voter registration instruments 

With U.S. midterms quick approaching, Snapchat is taking steps to encourage customers to vote. Its newly redesigned Register to Vote software, created in partnership with BallotReady, helps customers register to vote and even permits 16- and 17-year-old customers to pre-register in choose states. A brand new activity-sharing characteristic, Voting 101, additionally encourages Snapchatters to find out about elections and enhance civic engagement. The characteristic contains in-app educational movies on find out how to register to vote, find out how to change into a ballot employee and different points of the voting course of. Snap defined it would proceed to leverage Augmented Actuality with lenses and filters, and mentioned content material curators will characteristic native Map tales highlighting voter engagement. 

Why this issues: Snapchat has the ability to succeed in younger audiences and enhance political engagement. Its newest efforts to encourage extra youth to share their voice can play a giant position in influencing voting habits. 

Daybreak Olsen is a author who went to an out-of-state engineering faculty (Purdue College) to get an English diploma. She has lived in Indianapolis for 10 years and spends far an excessive amount of time on Twitter. In actual fact, she’s most likely enthusiastic about Twitter proper now.

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