Categorical Publicizes ‘Made To #ExpressYou’ Activations in Celebration of Trend Month

COLUMBUS, Ohio–(BUSINESS WIRE)–Trend attire retailer Categorical, Inc. (NYSE: EXPR) publicizes the model’s ‘Made to #ExpressYou’ activations bringing style month to prospects throughout the nation. The in-person and social media initiatives will begin with the model’s first-ever ‘Made to #ExpressYou’ Pop-Up Styling Hub in New York Metropolis on September ninth and 10th. Categorical’ Celeb Stylists Allison Bornstein, Brandon Williams, Sam Spector, and Zerina Akers will host private styling appointments for occasion attendees.

“As we approached the autumn season, we needed to make style month accessible to all, and our ‘Made to #ExpressYou’ activations are supposed to encourage prospects to seek out and share their fashion,” mentioned Sara Tervo, Government Vice President and Chief Advertising Officer at Categorical. “As part of our Styling Group, we’re leveraging our Celeb Stylists to assist folks dress with confidence and delivering our revolutionary TikTok branded impact so customers can share with others the tendencies they’re loving this season.”

The ‘Made to #ExpressYou’ Pop-Up Styling Hub will deliver the ability of the Categorical group to NYC by serving to folks gown with confidence within the model’s Fall 2022 assortment. Appointments with the model’s Celeb Stylists will happen on the Categorical Styling Hub designed as a luxe dressing room. Actor and digital creator Chris Olsen may also make a particular look and create ‘road fashion’ content material on September ninth on the Flatiron location. The Categorical Styling Hub will probably be open to the general public from 9:00 AM to five:00 PM EST and prospects can be a part of the stylists on the following areas:

Friday, September ninth – Flatiron

130 Fifth Ave., New York, NY between 18th St. & nineteenth St.

Saturday, September tenth – Meatpacking

446 West 14th St., New York, NY between Washington St. & tenth Ave.

The momentum will proceed with the model debuting a brand new and fascinating method for purchasers to rejoice their fashion with its TikTok “Stroll the Runway” branded impact on September ninth by means of October thirty first. Customers will be capable of flip any backdrop right into a customized runway to point out how they specific themselves by means of fashion. The branded impact will probably be accessed through a TikCode by opening the “Mates” tab inside TikTok, tapping the “Add Pal” button and deciding on the QR code icon to scan the codes in shops, throughout branded advertising supplies and on the Made to #ExpressYou Pop-Up Styling Hub.

On September seventeenth, the model’s Styling Group will host its Fall Type Celebration with an all-day occasion in 98 Categorical shops and a digital livestream hosted by Tan France. The occasions will recreate the NYC Styling Hub activation by partaking prospects with confidence-boosting styling, leveraging TikCodes to deliver the branded impact to life in addition to unique giveaways, provides, and extra. Prospects can study extra right here.

About Categorical, Inc.

Categorical is a contemporary, multichannel attire and equipment model grounded in versatility, guided by its goal – We Create Confidence. We Encourage Self-Expression. – and powered by a styling group. Launched in 1980 with the concept that fashion, high quality and worth ought to all be present in one place, Categorical has been part of a few of the most necessary and culture-defining style tendencies. The Categorical Edit design philosophy ensures that the model is all the time ‘of the now’ so folks can dress for day-after-day and any event realizing that Categorical can assist them look the best way they wish to appear and feel the best way they wish to really feel.

The Firm operates over 550 retail and outlet shops in america and Puerto Rico, the specific.com on-line retailer and the Categorical cell app. Categorical, Inc. is comprised of the manufacturers Categorical and UpWest, and is traded on the NYSE underneath the image EXPR. For extra data, please go to www.specific.com or www.upwest.com.

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