After Dominating Tennis, Serena Williams Is Making Her Style Desires Come True

“Everybody has a chance to look good irrespective of who you might be, the place you are from, what you seem like or what your physique is,” she defined earlier than unveiling her newest S by Serena assortment.



<p>Photograph: Getty Photos/Bryan Bedder/Courtesy of IMG</p>
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Photograph: Getty Photos/Bryan Bedder/Courtesy of IMG

After powerfully strutting throughout a sapphire blue tennis courtroom perched on the rooftop of New York Metropolis’s Spring Studios, 10 fashions confronted an keen viewers carrying fall seems to be from Serena Williams‘ assortment, S by Serena. An off-shoulder black gown with gloved sleeves glowed with sophistication. A fitted, one-shoulder gown coloured a daring crimson radiated class and horny confidence.

Going down at Glam Slam, a tennis-meets-fashion occasion offered by IMG and Spring Studios in partnership with Chase Sapphire, the high-energy present opened with Williams’ favourite gown: the Landry, a bit black gown with sheer sleeve cutouts and a ruched, criss-cross sample skirt.

“We simply do not wish to restrict anybody,” Williams says of her S by Serena design philosophy. “Everybody has a chance to look good irrespective of who you might be, the place you are from, what you seem like or what your physique is.”



<p>Photograph: Getty Photos/Bryan Bedder/Courtesy of IMG</p>
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Photograph: Getty Photos/Bryan Bedder/Courtesy of IMG

All through her designs, Williams has a penchant for ruching, cutouts and sensually tracing the physique’s silhouette whereas sustaining consolation and enjoying with the strains of a garment.

All through her profession, watching Williams play tennis was by no means simply about witnessing her highly effective serve, counterpunches or total technical mastery: There was at all times pleasure in soaking in her fearless fashions. Diamond drop earrings swinging on the rhythm of her motion. Pleated skirts revealing a pop of vivid pink at her twirls. Tulle skirts designed by Virgil Abloh and Nike that introduced fairytale fantasy to the courtroom.

In her youth, Williams wasn’t solely learning the nice tennis gamers that got here earlier than her; she was additionally learning trend design, incomes a level on the Artwork Institute of Fort Lauderdale, earlier than rising to the highest of worldwide sports activities rankings and befriending trend leaders.

“To start with, I used to be at all times impressed by popular culture and the whole lot that was occurring across the ’80s and ’90s,” she says. “I am nonetheless actually impressed by popular culture.”

There was additionally a time, Williams explains, when she was absorbed and impressed by iconic Black ladies like Dorothy Dandridge, Diana Ross and lots of extra.



<p>Photograph: Getty Photos/Bryan Bedder/Courtesy of IMG</p>
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Photograph: Getty Photos/Bryan Bedder/Courtesy of IMG

As somebody oriented to chasing and reaching her desires, evolving from tennis is permitting Williams to concentrate on different objectives, from trend to investing in game-changing firms by Serena Ventures. Relating to designing, she additionally leans on the help of these round her, together with her five-year-old daughter Olympia, whom she credit with serving to decide a few of the seems to be.

On the finish of her (possible) final skilled tennis match, glistening in a customized Nike look, Williams tearfully stated, “I would not be Serena if there wasn’t Venus [Williams]. She’s the one motive Serena Williams ever existed.” In trend, she continues to credit score her sister for uplifting and pushing her. (Venus is equally gifted immensely throughout tennis and trend: She has her personal clothes line, Eleven by Venus Williams, that focuses on tennis-centered athletic put on.)



<p>Photograph: Getty Photos/Bryan Bedder/Courtesy of IMG</p>
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Photograph: Getty Photos/Bryan Bedder/Courtesy of IMG

In dialog with Harper’s Bazaar Digital Director Nikki Ogunnaike forward of the presentation, Williams instructed the viewers: “Venus has helped me out quite a bit. She’s doing… fully activewear. I really like activewear, however we do not do activewear at S. So it is very nice to see. Among the most superb designs and activewear are truthfully at Eleven.”

When the presentation neared its finish, fashions walked to the again of the courtroom and lined up as soon as extra. Carrying a mixture of neutral-toned New Yorker uniforms and vivid colours like pink (Williams’ favourite colour), the gang clapped underneath noon solar. Joined by Olympia, Williams led fashions offstage, gliding whereas carrying her S by Serena Tatum gown in mocha.

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