Fashion designer Bethany Yellowtail confirms the closure of the collective

Indianz.Com Video: Art theft? Fashion designer Bethany Yellowtail is under fire from critics for the new collection

Fashion designer Bethany Yellowtail confirms the closure of the collective

Monday, Jun 20, 2022

By Acee Agoyo


Prominent fashion designer Bethany Yellowtail confirmed the closure of one of her long-running initiatives, a collective benefited by fellow local artists. Jutorep, citizen Northern Cheyenne tribeannounced the decision in email clients iua publish on late last week. She attributed the development to “false accusations and defamatory statements made by a handful of Indians through social media.” “We hope that this is a lesson for everyone and that only good will come out of this. We pray that this never happens to any other indigenous work or indigenous person again, ”separately post from June 17 on social media read. Indianz.Com was the first to report the closure B.Yellowtail Collective June 7. The story included a statement in which Žutorep accused several individuals – including Native artists who had once worked with her company – of trying to “cancel” her. In a four-page statement, which Indianz.Com received the day before the story, Yellowtail also revealed that her former business partner, who helped create the company, was “terminated” due to an alleged “financial failure.” However, the claim was not repeated in the announcements about the termination of the collective. Prior to the announcement, Indianz.Com asked Yellowtail if the alleged misconduct affected her business. She chose not to respond to the inquiry and instead asked who “leaked” her June 6 message, promising to issue a “public statement” about the collective. Shortly after the story surfaced, Yellowtail blocked Indianz.Com one of her company’s social media platforms. After that, the same order was filled with announcements in which she once again blamed her financial problems on a bunch of local artists who she said were related to a business that was not owned by the natives.

In a series of Instagram posts signed “With Love,” fashion designer Bethany Yellowtail said her company is a victim of a “culture of cancellation” and “violent attacks” on social media. Posts have appeared on Yellowtail business account June 11, 2022 via the Instagram Stories feature. Three of her posts, out of several, are shown here.
In the next few days, Žutorep attacked the “world of the culture of cancellation” and said that “social media is not a safe place to solve problems”. She further said she was giving control @byellowtail on Instagram to one of its employees, whose personal account was also blocked by Indianz.Com. “Emotionally, we are spiritually exhausted and the financial tax that a small business like ours has taken from this cancellation will affect many natives and our families who have benefited from our business model,” Yellowtail wrote using the Stories feature on Instagram, meaning posts are no longer visible because the account did not archive them. Jutorep, who also claims to be connected with Crow Tribe, launched the collective in 2016. She said the initiative has helped more than 75 artists from dozens of tribal communities in the United States and the first nations in Canada. “Since its inception, we have been able to pay over $ 850,000 to our collective artists,” the blog said. Shortly before the story of Indianz.Com, Yellowtail advertised the collective’s successes on June 2 through a series of posts on social media. As in the investigation into the alleged financial fraud involving her former business partner, she declined to reveal when the decision to cancel the venture was made.

Indian Country Today Interview with Bethany Yellowtail: ‘know your value’
But in the weeks leading up to the closure, Yellowtail portrayed her company and her efforts in a different light. She gave interview for Indian Country Today during Reservation Economic Summit which took place May 23-26 in Las Vegas, Nevada. The host is the National Center for the Development of American Indian Enterprises, the event is commonly known as RES. “We saw the way the collective influenced Indian country and helped them value things and set the bar for other entrepreneurs,” Yellowtail said in an interview in which she gave no indication of the “financial coercion” she faces in less than two weeks. after the RES came to an end. A month before RES, Yellowtail denied allegations of artistic theft filed by another local fashion designer. The lawsuit arose when her company, in late April, presented a a collection of clothes that has striking similarities to the work of another artist, created two years before the COVID-19 pandemic. As with collective issues, Yellowtail used his company’s Instagram account – which has nearly 198,000 followers – at the time of the controversy over the theft – to criticize natives he believes do not support her efforts enough. She later alluded to her numerous followers because she said she was a victim of a “culture of cancellation”. “Just because we have almost 200,000 followers and I ate one meal in the celebrity room does not mean that we are a corporation and that we are rolling in our wealth,” Yellowtail wrote in a series of announcements on June 11. is simply signed: “With love”. Ever since the accusatory posts, which automatically disappeared from Instagramthe @byellowtail account she took on a different tone. Newer – and more durable – content is more positive in nature, including a teaser about the upcoming clothing collection which appeared on Monday. As for the B.Yellowtail Collective, sales are accepted at by July 30, 2022. The works of nearly a dozen local artists are sold on the site, and 70 percent of sales go to the creators themselves. Yellowtail did not publish or otherwise publicly acknowledge the June 6 statement in which it said it would “reduce” the business of its Southern California-based business. Posts on social media show that she employs five people full-time – all women – in a fashion company. She confirmed the number in it publish on In the post, Yellowtail said “sales have dropped drastically” in the “last three months,” which she attributed to complaints about her business. But she told associates that her former business partner stole money from the company, according to people familiar with the talks. Asked by Indianz.Coma about former partner Kim Meraz, Yellowtail declined to answer questions, including when asked about when their relationship ended. Based on a statement from June 6 and the time of the conversation with the associates, it seems that the separation occurred at the beginning of 2022 – or before the period in which she said that her sale suffered. In a statement, Yellowtail claims that Meraz, a non-native, was involved in negotiating an agreement with an artist whose work is at the heart of the theft allegations. Žutorepka further stated that she “never saw” the final version of the mentioned agreement.

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