“Perseverance and listening to your instincts is fundamental,” assert the duo, who take pride in their stubbornness. At the very beginning, nobody understood why we were doing kaftans and loose silhouettes, because it was not in fashion and it didn’t look cool, but we decided to stick to it until we started receiving attention from key retailers, and our kaftans spend themselves. ”
But how good can a kaftan be? When Peggy Guggenheim, Marchesa Casati, Isabella Blow, Dalida, Josephine Baker, Diana Ross, Raffaella Carrà and Mina are on the moodboard, it turns out the answer is very good. “From Marella Agnelli wearing them during the summer around Europe to Gloria Vanderbilt being photographed in her Renzo Mongiardino-designed home and Talitha Getty in Marrakech, kaftans as a silhouette are imprinted in our collective imagination as a symbol of luxury, exoticness, leisure, fun times and well-being, ”they continue.
Vogue global fashion network deputy director Laura Ingham loves the simple cut of her swishy, tassel-trimmed kaftan, which she says is the “chicest solution to eveningwear” when juggling myriad events: “I especially love their play with trimmings; you always feel best dressed. ” Soho House content director Gemma Boner recently celebrated her 40th birthday in the one-shouldered Ubud style, which she fell for when scouring Browns. “I wanted something I could really dance in, something that had the glamor of the’ 20s with the swagger of Stevie Nicks – [the Ubud] was everything I wanted and more, ”she shares.
While there are myriad flash-in-the-pan partywear brands capitalizing on the current trend for glitz and glamor, Taller Marmo’s versatile occasion pieces – which “you don’t need crazy shapewear” to wear, they say – is underscored by the great craftsmanship they learned from the ground up. The name combines the word for workshop in Spanish (taller), which harks back to Yago’s grandfather who ran a car workshop in Argentina, and marble (marmo) in Italian. “Because our clothes are very material driven, we thought it worked great as a metaphor,” they explain.
What’s next for a label that already has things figured out? “Our goal is how to keep pushing the envelope for eveningwear and how to make it modern without falling into clichés like being edgy, cool, trendy, classic or feminine,” assert the school friends turned floaty dress maestros, who say they dress women, not girls. Or to be more specific: “Extraordinary women who follow their truth and instincts and are not [necessarily] part of the status quo or the zeitgeist. ” Taller Marmo makes investment dresses to make you, too, feel extraordinary.