Dutch fashion technology startup Lalaland received an incentive of 2.1 million euros for expansion

Lalaland was founded by Michael Musandu and Ugnius Rimsha in 2019 and uses artificial intelligence to enable fashion companies to create hyper-realistic avatars that include a body of every body type, size and skin color.

Lalaland enters this market with a cost-effective model-generating tool that replaces time-consuming and expensive photo shoots. With their self-service platform, anyone can recreate high-quality photos with great ease. Furthermore, models can be tailored to customer profiles or tailored to specific body types, allowing for hyperpersonalization. This helps increase sales, reduce returns and costs, increase conversions, reduce waste and contribute to a more inclusive shopping and brand experience.

The funding circle was led by Orange Wings, Unknown Group and angel investors, including former Nike CEO Bart de Wilde, Google’s Amhar Ford and Thorsten Koch, and Christina Calje of Autheos. The company will continue its commercial expansion and attract a diverse group of talents.

“Our product is aimed at solving the problems of consumers who feel underrepresented in terms of ethnicity, gender identity and physical representation. So we want to work with people who can relate to these issues, to facilitate positive change in co-creation, ”says founder and CEO Michael Musandu.

Orange Wings founder and CEO Shawn Harris added: “This is a unique opportunity to help retailers and brands truly create positive change in the fashion industry and reduce returns and ultimately waste.”

Angelic investor Bart de Wilde also stressed the company’s urgency: “I’ve been at the center of this problem in sports, footwear and clothing, so I can’t stress enough how much this will be worth to our industry.”

While Unknown CEO Hendrik Halbe resonated with the company’s call and said: “Now is the right time for Lalaland to conquer the industry, and with this investment, we are excited to support their international expansion.”

Earlier this year, Lalaland was one of the winners of the Tommy Hilfiger Fashion Frontier Challenge, a dedicated global program designed to find and support ideas that lead to a more inclusive fashion landscape.

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