Dolce & Gabbana ‘host’ wedding of Kourtney Kardashian and Travis Barker

The Kardashian-Jenner clan brought together a number of Dolce & Gabbana total-look ensembles over the weekend that was popular in the posh Italian resort of Portofino to celebrate Kourtney Kardashian’s marriage to musician Travis Barker.

Dolce & Gabbana also placed Kardashian and Barker on a mega-yacht and staged a pop-up shop next to the port to equip spectators and guests during the celebration, which doubled as a major marketing blow to the Italian luxury brand.

The brand has denied a report by The Daily Mail describing the partnership as an exclusive sponsorship deal: founders Stefano Gabbana and Domenico Dolce “hosted this merry event”, a spokesman said.

But whatever Dolce & Gabbana call the arrangement, the wedding was essentially co-branded – first for luxury marketing – calibrated to create valuable online popularity.

Kardashian sisters Kim and Khloé, mother Kris Jenner and half-sisters Kendall and Kylie Jenner have been photographed multiple times (including star photographer Ellen Von Unwerth) wearing a mix of new and archived Dolce & Gabbana looks over the wedding weekend. The speedboats that transported guests to the wedding were accessories to the seat cushions on the most recognizable prints of Dolce & Gabbana.

The event marks a significant milestone on Dolce & Gabbana’s long journey back into the spotlight after a series of online PR mistakes, culminating in a heartless marketing campaign and racist tirade during a visit to China in 2018. Clients in this key luxury market, as well as many influencers, editors and celebrities around the world they were reluctant to touch the brand.

But an extremely dedicated customer base and close ties to key luxury retail chains have since helped stabilize the business, while smart investments in great magazines and efforts to dress celebrities including Cardi B, Saweetie, Tiffany Haddish and Doja Cat have kept coming back. company in conversation mode.

Stefano Gabbana, co-founder of a brand that talks about garbage, a billionaire who once called the Kardashians “the cheapest people in the world”, no longer publishes on social networks, allowing celebrity connections and fashion shows to speak for the brand.

The ceremony in Portofino on Sunday was actually Kardashian’s and Barker’s third “wedding”, after a small ceremony and official proceedings before a court in California (both also served as “moments” on social media for fans).

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