Dior Fall 2022: Runway present hosted in South Korea for the primary time

Written by Oscar Holland, CNN

Dior hosted a trend present in South Korea for the very first time on Saturday, presenting its newest assortment to a star-studded viewers in Seoul.

The French trend large reworked the celebrated Ewha Womans College right into a runway, sending skate boarders down a sloping central ramp earlier than fashions appeared in waves of yellow plaid, sheer tulle and pleated outerwear. The model can be partnering with the college as a part of its [email protected] mentorship and training program.

Overseen by Dior’s artistic director Maria Grazia Chiuri, the label’s Fall 2022 womenwear assortment put a up to date spin on uniforms. Appears have been usually accomplished with blouses and neckties, whereas brief skirts and biker shorts contributed to what the model described in a press launch as “punk overtones.”
Models posing in Dior's latest collection.

Fashions posing in Dior’s newest assortment. Credit score: Choi Na Rang/Dior

Among the many celebrities in attendance was Blackpink singer Jisoo, who has been a world ambassador for Dior since final yr. The Ok-pop star was joined on the occasion by numerous different stars, together with determine skater Kim Yuna and Korean American rapper Jay Park.

The present indicators South Korea’s rising significance to the French trend home, which described the weekend’s occasion as “unprecedented.” In an announcement previous to the present, chairman and CEO of Christian Dior Couture, Pietro Beccari, mentioned that the label is “forging new highly effective ties” with the nation.

Blackpink's Jisoo was one of several celebrities in attendance.

Blackpink’s Jisoo was one in every of a number of celebrities in attendance. Credit score: Myunggu Han/Dior/Getty Photographs

Dior’s web site lists virtually 25 boutiques throughout South Korea, together with seven in Seoul’s unique Gangnam district. Its flagship retailer, designed by Pritzker Prize-winning architect Christian de Portzamparc, opened within the capital in 2015.

On Sunday, shortly after the present, the label opened a large new idea retailer within the capital’s fashionable Seongsu-dong neighborhood. Impressed by the model’s Paris headquarters, the sprawling open-air boutique encompasses a backyard and lounge, with furnishings by numerous Korean designers.

Luxurious powerhouse

Dior just isn’t the primary European trend home to stage occasions in South Korea as different Asian locations — China, most notably — show tough to function in amid Covid-19 restrictions. Louis Vuitton, as an example, offered its males’s fall-winter 2021 assortment at an artwork area outdoors Seoul. One of many final reveals overseen by the label’s late artistic director Virgil Abloh, it featured Ok-pop mega-band BTS, which had signed as Louis Vuitton ambassadors earlier within the yr.

A look from Dior's Fall 2022 collection.

A glance from Dior’s Fall 2022 assortment. Credit score: Dior

The show put a punkish twist on the theme of uniforms.

The present put a punkish twist on the theme of uniforms. Credit score: Dior

A number of different labels have appeared to nominate South Korean stars as model ambassadors, with Gucci, Loewe, Givenchy, Chanel, Prada and Alexander McQueen amongst these to enroll Ok-pop singers, film stars or each lately.

Jisoo’s Blackpink bandmates have all partnered with main luxurious manufacturers, with Rosé the face of Saint Laurent and Tiffany & Co., Lisa representing Celine and Bulgari and Jennie working with Chanel and Calvin Klein. Louis Vuitton’s womenswear division is in the meantime working with “Squid Sport” star Ho-yeon Jung.

Whereas many Asian markets are nonetheless recovering from the impression of the pandemic, luxurious spending in South Korea has bounced again to 2019 ranges, in accordance with consulting agency Bain & Firm. The agency’s 2021 Luxurious Items Worldwide Market Examine famous that Korean consumers selecting to purchase at house slightly than abroad has “greater than compensated for the shortage of tourism” within the nation.
South Korea is now the seventh largest luxurious items market on the earth, in accordance with market analysis agency Euromonitor.

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