Akshay Kumar Beats Amitabh Bachchan, Alia Bhatt To Grow to be The ‘Most Seen Star’ On TV Doing 36 Advertisements!

Akshay Kumar Is The Most Visible Brand Endorser Thanks To His Toilet Cleaning Product Endorsements, Amitabh Bachchan & Alia Bhatt Follows Close Behind
Akshay Kumar Is The Most Seen Star Amitabh Bachchan, Alia Bhatt To Grow to be The ‘Most Seen Star’ On TV Doing 36 Advertisements!(Photograph Credit score –Fb)

With us nearing the tip of 9 months of the yr 2022, it’s time to know the way nicely issues went within the first half of the yr. And the TAM AdEx Tv Half Yearly Promoting Report (January-June 2022) is in. This report not solely which sector has topped with essentially the most ads on tv but additionally which celebrities have essentially the most visibility, manufacturers and extra.

Whereas Akshay Kumar made the highest for many visibility, learn on to know which different celebrities made the checklist and in what place.

Based on a brand new report by TAM Media Analysis’s AdEx India report (by way of medianews4u), the highest 10 classes – which accounted for 36% share of movie star advert volumes, noticed Rest room/Flooring Cleaners as the highest class with a 9% share of movie star advert volumes in Jan-Jun’22. E-commerce Gaming was the highest class for which most celebrities from completely different professions endorsed manufacturers underneath it – nevertheless, celebrities largely appeal to with ‘E-Com’ sector.

Based on the latest TAM AdEx-Report on Movie star Endorsements for January to June 2022, 30% share of the adverts telecast on TV had been endorsed celebrities. This 30% was made up of movie stars contributing to greater than 80% of promoting, adopted by Athletes – 11% and Tv Stars – 4%. Akshay Kumar was essentially the most seen star – with a median visibility of 37 hours per day throughout all channels – that’s 11% of the full share.

Akshay Kumar was adopted by Amitabh Bachchan – with 18 hours per day by means of TV sponsorships – 5% of the share. The others on the checklist included Alia Bhatt-14hr/day, MS Dhoni-13hr/day, Vidya Balan-12hr/day, Shah Rukh Khan-12hr/day, Taapsee Pannu-9hr/day, Ranveer Singh-8.8hr/day, Anushka Sharma-8.1hr/day and Kareena Kapoor Khan-7.7hr/day.

In January-June 2022 report, eight of the highest 10 celebrities – together with Akshay Kumar, Amitabh Bachchan, Alia Bhatt, Vidya Balan, Shah Rukh Khan, Taapsee Pannu, Ranveer Singh and Kareena Kapoor Khan sponsored extra companies than they did in January-June 2021. The model counts for the celebrities this yr are- Akshay-36, Amitabh-37, Alia-23, MS Dhoni-41, Vidya-18, Shah Rukh-12, Taapsee-16, Ranveer-31, Anushka Sharma-11 and Kareena-26

Greater than 50% of adverts had been endorsed by three movie star {couples} – Akshay Kumar and Twinkle Khanna, Amitabh Bachchan and Jaya Bachchan and Ranbir Kapoor and Alia Bhatt. Whereas Akshay-Twinkle and Amitabh-Jaya endorsed 37, Ranbir-Alia had been the faces for 29 manufacturers from January to June 2022.

Greater than 50% of the adverts endorsed by celebrities fell underneath the Prime 3 sectors – Meals & Beverage, Providers and Private Care/Private Hygiene. Greater than 3/4th of the adverts fall underneath the Prime 7 sectors (Family Merchandise, Hair Care, Private Healthcare and Laundry making up the remaining 4 sectors.)

The report took under consideration celebrities from Hindi films and the TV trade and sports activities personalities throughout India solely. It didn’t take note of Southern actors and centered on ads throughout industrial breaks solely.

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