BTC Markets, one of the largest crypto exchanges in Australia, has partnered with the 2022 Australian Fashion Week (AFW) that starts on 9 May. The crypto exchange has been announced by the official partner of Afterpay AFW 2022. It will also launch a couture dress as an NFT.
During the weeklong fashion show that is being held at various venues across Sydney between May 9-13, will physically display the dress. Also, an animated avatar of the dress will be available for purchase both as an NFT and a real garment.
Leading fashion houses such as Louis Vuitton, Gucci, and Victoria’s Secret are no longer naive to NFTs and the metaverse.
Earlier, the event was announced by Australia Fashion Week, stating: “Fashion has entered the metaverse, with NFTs and augmented reality gaining popularity amongst consumers who want more ways to shop and engage with brands.”
Image Source: © Peshkov | Megapixl.com
The event holds relevance for the crypto world as crypto exchanges see it as an opportunity to create brand awareness and a platform to engage with target audiences.
BTC Markets tweeted on Monday: “We’re excited to announce that BTC Markets is the Official Partner of Afterpay Australian Fashion Week!”
Later, Caroline Bowler, BTC Markets CEO, took to Twitter and said: “Taking Crypto to the Catwalk! Another first from BTCMarkets – official Cryptocurrency partner for AAFW. We’ve also got an awesome collaboration with Daniel Avakian to share along with lots of other goodies to announce! ”
Earlier, Bowler stated that the event provided an opportunity to engage with a growing community of crypto-savvy women in Australia.
BTC Markets is the first crypto exchange to partner with Afterpay Australian Fashion Week (AAFW) 2022.
A recent report by BTC Markets suggested that the number of females signing up to the crypto trading platform accelerated rapidly in 2020-2021, growing by 172%, compared to a growth of 79.5% for men. Various studies have offered different data on this, with most of them suggesting an increase in crypto trading activity by women.
The couture dress will be launched by BTC Markets as an NFT in collaboration with famous designer Daniel Avakian.
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