These are the stories that became headlines in the fashion media on Wednesday.
The New York Times explores fashion and the metaverse
Vanessa Friedman explores fashion and the metaverse for New York Times, unpacking Meta’s recent launch of a new avatar fashion store featuring Balenciaga, Thom Browne and Prada looks. Friedman, however, is not impressed: “While it is good that the world of technology, which has been running away from fashion since the attempt to turn wearables into chic, has pretty much fallen on its face, he realizes that if he wants to play in the world of clothing, It is best to invite experts, it seems that these special offers are based on the lowest common expectations of ourselves in the virtual world, “the writer notes. or who we want to be, at some point in a way we are not. even understand until we see it. ” {New York Times}
How to be transparent in the complex beauty industry
Erica La Sala interviews industry experts on how to build a transparent cosmetics company for Beauty Independent. La Sala gathered insights shared during a panel discussion by Rozenn Barrois, sales manager in Croda’s active cosmetic ingredients department at Sederma; Victoria Fu and Gloria Lu, cosmetic chemists and co-founders of Chemist Confessions; and Lara Koritzke, Director of Marketing at the Union for Ethical Biotrade (UEBT), a non-profit organization dealing with biodiversity. {Beauty Independent}
Athletes build fashion brands
Daniel Yaw-Miller reports on the emergence of a trend of athlete-led fashion brands for Fashion business. Hawking-focused licensing agreements are becoming more and more transient for athletes, and names like Megan Rapinoe, Russell Westbrook, Allyson Felix and Raheem Sterling are creating their own brands. “Labels like Westbrook’s Honor the Gift are full-line fashion companies that produce seasonal collections without using the names of their founders on the logo to attract fans,” writes Yaw-Miller, adding: “It’s a new category of clothing startup that attracts investor interest. also, as venture capital companies and large strategic retailers see potential in e-commerce brands that support celebrities with a social impact. ”{Fashion business}
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Brad Pitt covers ‘GQ’
Brad Pitt covers GQIssue for August 2022, photographed by Elizaveta Porodina. In an accompanying interview with Ottes Moshfegh, Pitt reflects on the future of his career, the feeling of loneliness and the changes he has made to improve his health. The number will be available at newsstands on July 17. {GQ}
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