AEON Launches First Ever Vogue Present Catwalk Inside MRT Practice

If you happen to’ve seen, nearly all of vogue exhibits happen in procuring centres or different indoor settings, and so they characteristic a catwalk the place fashions pose in outfits created by varied vogue designers.

Are you able to think about using the MRT practice after which discovering your self surrounded by beautiful “passenger fashions” as a catwalk vogue show is happening INSIDE the shifting practice?


That’s precisely what occurred when the MRT practice left Surian MRT station and travelled to Maluri MRT station, the place a bigger stage was used to proceed the “shifting” runway that includes  AEON’s vogue manufacturers and highlighting the newest in developments, kinds, colors and textures. 



Tri-annual AEON Vogue Preview (AFP) 2022 was held final week on June 30 and was organised by AEON Retail Malaysia. Shifting MRT practice carriages had been stuffed with media invitees within the row of seats as a number of fashions walked within the center lane whereas styling garments from AEON – and tried precariously to keep up their stability whereas holding a Bluetooth speaker!


Watch the TikTok video right here:

@aeonretailmalaysia Bukan selalu dapat tengok MRT jadi vogue runway. Hanya di AEON Vogue Preview. ✨😌 #AFP2022 #AEONFashionPreview #AEONFashionPreview2022 #AEONRetailMalaysia #AEONMalaysia #AEONBiG #myAEONLifestyle #InnerCasual #InnerCasualMalaysia ♬ Hola – :):


Netizens had been all in help of AEON’s inventive advertising and marketing stunt, with many approving the truth that this vogue present appealed to the plenty in a number of methods – from permitting most people entry to view it, to having vogue fashions of varied various shapes and nationalities, and that includes extraordinarily reasonably priced but modern garments that the common Malaysian can afford to purchase! 

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“How did they handle to not fall (through the practice experience)?” a netizen commented, to which AEON responded with ‘that’s why they’re fashions!’. 


AEON Launches Athleisure Model innercasual

Athleisure is broadly adopted as a lifestyle, and after efficiently making waves in many countries, AEON formally pronounces the launch of innercasual, or iC, in Malaysia.

Launched by AEON, the innercasual athletic model makes use of Japanese cloth expertise for superior consolation, sweat absorption and quick-drying capability. 

Universally taking the world by storm, athleisure turns into a lifestyle and after making waves efficiently throughout many nations, AEON lastly pronounces the arrival of innercasual or briefly, iC in Malaysia. 

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iC is AEON’s internal put on specialty idea retailer of practical innerwear, activewear and informal put on. iC gives reasonably priced merchandise that are top quality, practical, sustainable, and appropriate for all ages and sizes. The 5 major manufacturers of iC, PEACE FIT, ACTIVE WEAR, KATTHARINE HAMNETT, MIRAI BEAUTY, ORGANIC COTTON place a powerful emphasis on being sensible, cosy, and sustainable for on a regular basis put on.

Most significantly, these manufacturers are accessibly priced and budget-friendly! The model intends to set its movement in Malaysia by introducing 3 distinctive kinds: the enjoyable and practical ActiveWear; the thrilling expertise to boost way of life’s PeaceFit, in addition to the Sustainable vogue vary in collaboration with the enduring British designer and activist, Katherine Hamnett, a pioneer in moral vogue.

There was additionally an illustration of reasonably priced bridal put on and a large dimension vary of clothes to construct your vacation wardrobe through the vogue present that was held at AEON Mall Taman Maluri after the practice voyage!


Current to launch the model, AEON’s Deputy Managing Director, Naoya Okada enthused, “innercasual is all about being comfy whereas opting to be versatile and versatile in our lifestyle so the choice to make sure that the model is delivered to Malaysia is certainly a great match with our way of life technique.”


Marking the launch of iC, Low Ngai Yuen, the Chief Merchandise and Advertising and marketing Officer added, “No matter your silhouettes or physique sorts, iC is about supporting you 4-ways: performance, aesthetic, sustainability and affordability.” 

What a strategy to actually attain out and supply for the plenty, particularly in these financially tight occasions! We received’t be shocked if practice passengers additionally begin dressing extra fashionably now – who is aware of if you happen to may simply stroll into one other catwalk vogue show happening contained in the trains!

Relive the AEON Vogue Preview right here! For extra data, go to AEON Retail Malaysia’s Fb, Instagram, and Twitter.


Additionally learn: 22yo Turns into First Malay Mannequin To Stroll Paris Vogue Week!

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