From its status as a staple of New York street style in the ’70s and’ 80s to its regular appearances on the runways of some of today’s most prestigious fashion houses, several brands have played such an integral role in fashion history and culture as adidas. Back in February, proof of that fact was paid for when the brand cooperated with Gucci it was announced during the Italian house’s fashion show during Milan Fashion Week – one of the highest stages in the industry.
Four months later, the signature collection is finally arriving in stores – much to the delight of a wide audience of both brands. Echoing the countless moments of cult style that adidas has had over the years, what defines the collection more than anything is its pure versatility. As you can see here in a story shot by Valeria Herklotz and styled by iD fashion editor Louis Prier Tisdall, it’s an offering that seamlessly blends in with – and even elevates – the most beloved elements of your wardrobe.
Gem-colored jacquard jackets – which also have adidas’ instantly recognizable 3 stripes down one leg, and Gucci’s distinctive red and green mesh down the sleeves – effortlessly complement skirts made of breathable cotton poplin and coarse tartan, while primary poppy cotton T-shirts – which wear a hybrid iteration of the adidas trefoil and the Gucci logo – easy to put on over a long-sleeved T-shirt as well as stylized with a black leather blazer or a pair of acid-washable jeans. Muted, popular clothing items – vintage mac, for example – are lifted by pleated skirts and high-waisted shorts in glossy jacquards with the adidas x Gucci monogram, while a selection of the most iconic bags of two brands – including Gucci Horsebit 1995 and adidas bowling bag – is made is in striking retro prints.
Among the key elements of the collection is the co-branded iteration of the Gazelle, adidas’ legendary low suede sneakers. First launched in 1966, it went down in history as the brand’s first training shoe available in suede leather – a significant innovation, as kangaroo leather was – until then – a ubiquitous choice for performance footwear. Over the years since then, he has earned the status of a true style icon, with fans including everything from Oasis frontman Liam Gallagher and Jamiroquai Jay Kay to contemporary fashion icons like Kate Moss and Harry Styles. In fact, even Alessandro Michele, Gucci’s creative director, is a famous shoe collector. Here they are re-imagined in several colors – from poppy pink to monograms all over the body – all with common collection marks on the tongue on the heel.
In many respects, they embody the spirit of adidas x Gucci as a whole. A simultaneous celebration of both adidas silhouettes and motifs that have stood the test of time and Gucci’s unique savoir faire, the collection was born out of a synergy of versatility, demanding quality and timeless style.
Discover the adidas x Gucci collection here.
Photo by Valeria Herklotz
Styling Louis Prier Tisdall
Styling Assistant Marina de Magalhaes
Hair Kota Suizu in CLM
Hairdressing assistant Akari Matsumoto
Makeup Crystabel Riley at the Julian Watson Agency
Tina Khatri makeup assistant
Creative Georgina Bacchus
Lead producer Kasia Williams
Senior producer Laurene Mpia
Production Assistant Wojciech Fec
Casting Caroline Mauger
Models Sashauna Newman in The Hive & Fikrat Kirkland in Elite